There’s no better excuse to hit refresh on the old beauty cabinet than a change in seasons (other than, like, a big night out or just any other Sunday spent stalking our local Sephora for the latest bedhead-perfecting wonder spray). Helpfully, the fast approaching onset of fall is also primetime for beauty departments to restock their shelves with brand new products. But there’s a reason that we spend so much time loitering at those counters, bouncing from Bobbi Brown to NARS and back again: the plethora of choices can be damn overwhelming. We mean, seriously, how many shiny and new BB creams can possibly be launched in the span of just a few months?
So, in the name of efficient perusal, we asked the buyers from our favorite beauty emporiums to share their five favorite products out of the many new potions and lotions hitting their shelves this month. Since it’s their job to narrow down the market in the first place, we figured they’d be trustworthy sources for our own lists. Herein, the skincare, makeup and hair merch to keep an eye out for during your next trip to the counters—you know, so you can allot more time for the shoe department.
David Olsen; VP of Global Beauty
"I’m a huge fan of 37 Extreme Actives by Dr. Macrene Alexiades-Armenakas. This cutting-edge, anti-aging cream is packed with more than 37 active ingredients, which cover all of your bases from fine lines to dehydration and sun damage."
Executive Team & Beauty Advisors
"Giorgio Armani's Luminous Silk foundation is, in my opinion, one of the best foundations on the market; it gives coverage whilst still showing skin’s true texture. It provides buildable coverage (from light to heavy) and still leaves the skin looking luminous. The range of colors are also spot on."
— MELANIE INGLESSIS, MAKEUP ARTIST
"The one product I could not, would not, leave the house without is my BeautyBlender. It’s a small, egg shaped sponge, but I depend on it to create a flawless foundation application for every single one of my clients. The trick is to always dampen it with water first, then use it to apply makeup or further blend in for a seamless finish.”
— JENN STREICHER, MAKEUP ARTIST
“Each morning I apply a hint of highlighter to my cheekbones, have my coffee, and read the papers—in that order.”
— CASSANDRA HUYSENTRUYT GREY, FOUNDER & CEO OF VIOLET GREY
“Once my tan has faded, my first fall manicure will be painted with this rich, not quite chocolatey, brown polish. The shade is slightly unusual yet completely elegant.”
— CHRISTINA HAN, EDITORIAL DIRECTOR, VIOLET GREY
Felicia Walker Benson; Social Media Beauty Editor
Hourglass 1.5MM Mechanical Gel Eye Liner
"My secret weapon for budge-proof feline eyes in a flash."
"When there's no time to spare, I reach for this do-it-all face oil to fast track my skin care routine without skimping on the good stuff."
Charlotte Tilbury K.I.S.S.I.N.G Lipstick in Love Bite
"I'm never not in search of the perfect statement lip, and this crisp, modern red is simply perfect."
Omorovicza Blue Diamond Resurfacing Peel
"My current go-to for visibly brighter skin by morning."
Kilian Jewels of L’Oeuvre Noire
"I hate that 'obsessed' is so over used, but there's really no other word to describe my feelings for these fragrance-laced tassels and lockets."
Miriam, Natalie, Celene & Stephanie Gee; Co-Owners
Phylia de. M Clean, Condition, Connect, Re-Connect & Fulphyl Fulvic Acid Nutritional Supplements
"This organic, innovative, transformative hair care range focuses on hair health with a focus on restoring damaged, dry, thinning hair from the scalp to the tip. The line features a proprietary blend of aloe, tannic and fulvic acids to nourish, repair and detoxify. It encourages your body’s own inherent ability to renew cells and restore keratin. We’ve all seen such a noticeable difference! Beautiful hair from the inside out!"
"This antioxidant nighttime super-serum is designed to reverse the aging effects of environmental damage, while it firms, plumps and improves radiance. It's enriched with Resveratrol, Vitamin C and E, and Hyaluronic Acid and perfect to layer underneath your P.M. face cream for maximum anti-aging benefits."
Le Labo City Exclusive Scents
"Back for a rare, limited engagement, the City Exclusive collection is making an appearance for the month of September. No need to hop on a plane to Paris for Vanille 44 or Tokyo for Gaiac 10—until the end of September all 9 scents are available at 6 By Gee Beauty, including the all new Moscow exclusive, Benjoin 19, a powerful blend of amber, cedar and musks."
"The tried and tested, season after season, Sunday Riley Good Genes is the Gee pick for best refining skin treatment—perfect to smooth out any imperfections caused by the summer’s sun. It plumps, brightens and helps even out skin tone. We love it for fall because of its reparative properties, like lactic acid, which plumps lines, exfoliates and refines the skin, and licorice to brighten. Our pro tip: we’re all about layering (yes, even for skin, fall is about layering!), try Sunday Riley Ceramic Slip Cleanser (a gel-based foaming clay cleanser rich in Vitamin C and essential oils), layer it under your Good Genes for 5 minutes for amazing DIY facial results."
Gee Beauty Multi Foundation Stick
"Beautiful and brightening, [this foundation] gives buildable coverage while it smoothes the look of imperfections. It can double for full foundation or be applied just where you need it. It’s lighter than concealer and perfect for on-the-go touch-ups throughout the day."
Su-Kyun Chung; General Manager & Buyer
"This is a fresh, potent dose of Vitamin C to reboot radiance and firmness that's great for getting quick results."
"Lipstick Queen Silver Screen is a collection of seven wet-look, color-rich lipsticks that creator Poppy King says were inspired by Michelle Pfeiffer’s character in Scarface. The shades are a pretty bold departure for Poppy and range from delicate nude to turquoise-purple."
Lori Castagna; Vice President, Merchandising & Marketing
"An innovative lipstick that coats lips with bold color [and boasts] 10-hour wear and luxe comfort."
"Santal Carmin captures the essence of creamy, sweet sandalwood in a fragrance made of precious and rare essential oils."
"[This cleanser is] a unique, transformative three-in-one cleanser that melts on contact into a luxurious oil to effortlessly dissolve the most stubborn long-wear, waterproof makeup as it cleanses away impurities."
"This weightless mist creates any textured style in as little as 10 seconds, from long-lasting beachy to bedhead—and everything in between."
Yves Saint Laurent Encre de Peau Foundation
"This comfortable, weightless, ink-like coverage [is extremely] longwearing thanks to a cutting-edge, high-efficacy formula with a unique lightweight feel and precision."