"It's more interesting to have just a picture of a small detail - then you can dream all the rest around it.
Because when you see the whole thing, what is there to imagine?" -Dries Van Noten

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Anna Laub

Founder; Creative Director, PRISM; Editor of O: Woman. London

Anna Laub has been in the fashion industry a looong time… and she’s come a long way from her days as a teen model. The girl has worked with all the key players: Hussein Chalayan, Conde Nast, The New York Times: T Magazine, The LA Times… the list goes on. The London-bred, girl-about-town has tried her hand at everything from editing mags—she founded the youth culture mag, PURE—to writing for a wide variety of notable publications. Her most recent endeavour? PRISM, her covetable line of eyewear and swimwear. After being fed-up of not being able to find “cool, optical glasses,” Laub set out to make ‘em herself. You know what they say? If you want something done right, do it yourself! Each pair is inspired (and named after) a different city; and we must say, we’re big fans of Tokyo and Rio! Aside for being picked up by Barneys, Opening Ceremony, Collette and Dover Street Market, Laub recently collaborated with cult-fave Rachel Comey, providing the eyewear for her NYC show. Talk about spectacle! Although she’s got plenty on her plate with PRISM, Laub continues to dabble in the journalistic side of things, working alongside TANK magazine’s Caroline Issa, as an editor at the UK Observer’s biannual fashion supplement, O: Magazine. (Heads up, Issa. We’re coming for ya next!) And she’s got a damn good eye for style. Her love for leopard had us seeing spots for days… but, to be honest, we weren’t complaining. But the real pièce de résistance? Her Alaïa collection. Cher Horowitz would be mega jealous… just saying.

Digital Inspiration

Behind the scenes Comments
This rose gold clutch is Alexander McQueen – I have an eternal obsession with rose gold – and the skirt is Balenciaga. Skirt, Balenciaga; Clutch, Alexander McQueen
<span class='fancyPhotoDesc'>This rose gold clutch is Alexander McQueen – I have an eternal obsession with rose gold – and the skirt is Balenciaga.</span><span class='fancyPhotoName'>Skirt, Balenciaga; Clutch, Alexander McQueen</span>#inline_01
The skull is part of a McQueen belt. All the glasses here are optical and are part of the classic and nude collections – the styles here are called Rio and New York. I name each shape... Glasses, Prism; Skull, Alexander McQueen
<span class='fancyPhotoDesc'>The skull is part of a McQueen belt. All the glasses here are optical and are part of the classic and nude collections – the styles here are called Rio and New York. I name each shape after a city that the style was inspired by.</span><span class='fancyPhotoName'>Glasses, Prism; Skull, Alexander McQueen </span>#inline_02
The chest was actually my grandmother’s – I think it’s real crocodile! And everything else in the picture were presents – the feather is actually a hairpiece that Olivia, one of... Hairpiece, Phillip Treacy
<span class='fancyPhotoDesc'>The chest was actually my grandmother’s – I think it’s real crocodile! And everything else in the picture were presents – the feather is actually a hairpiece that Olivia, one of my best friends, gave me from Phillip Treacy. All the rings were also presents – one from Rajni my bestie from NY, Katie my bestie from Uni and the last one a birthday present from my boyfriend.</span><span class='fancyPhotoName'>Hairpiece, Phillip Treacy </span>#inline_03
Alaïa Forever! And the sunglasses are Matte Dark Tortoise Shell Portofino for SS12. Everything for SS12 is matte hand finished. Dress, Alaïa; Sunglasses, Prism
<span class='fancyPhotoDesc'>Alaïa Forever! And the sunglasses are Matte Dark Tortoise Shell Portofino for SS12. Everything for SS12 is matte hand finished.</span><span class='fancyPhotoName'>Dress, Alaïa; Sunglasses, Prism </span>#inline_04
This is kind of an amalgamation of all my old mood boards. I still obsessively take polaroids of people when I am doing castings for our lookbooks, like we are still in the 90’s, I ca... Sunglasses, Prism
<span class='fancyPhotoDesc'>This is kind of an amalgamation of all my old mood boards. I still obsessively take polaroids of people when I am doing castings for our lookbooks, like we are still in the 90’s, I can’t help it.</span><span class='fancyPhotoName'>Sunglasses, Prism </span>#inline_05
More Alaïa – can you tell, I like Alaïa and I like leopard print!?! Shoe, Alaïa
<span class='fancyPhotoDesc'>More Alaïa – can you tell, I like Alaïa and I like leopard print!?!</span><span class='fancyPhotoName'>Shoe, Alaïa </span>#inline_06
Top Row, Nicholas Kirkwood; Bottom Row, Prada, Alaïa
<span class='fancyPhotoDesc'></span><span class='fancyPhotoName'>Top Row, Nicholas Kirkwood; Bottom Row, Prada, Alaïa </span>#inline_07
My granddad’s alcohol cabinet – I love mixing really old with really modern… Shoes, Alaïa
<span class='fancyPhotoDesc'>My granddad’s alcohol cabinet – I love mixing really old with really modern…</span><span class='fancyPhotoName'>Shoes, Alaïa</span>
Shoes, Nicholas Kirkwood
<span class='fancyPhotoDesc'></span><span class='fancyPhotoName'>Shoes, Nicholas Kirkwood</span>#inline_08
This is a Hussein Chalayan dress – I think Hussein is super talented (and I love everyone who works with him!) I think this was a sample from the show, and then when I bought it at th... Dress, Hussein Chalayan
<span class='fancyPhotoDesc'>This is a Hussein Chalayan dress – I think Hussein is super talented (and I love everyone who works with him!) I think this was a sample from the show, and then when I bought it at the studio, they actually fitted it to me and had it taken in by their seamstress. The print hanging next to it is by Kate Moross.</span><span class='fancyPhotoName'>Dress, Hussein Chalayan </span>#inline_09
Dress, Lanvin; Skirt, Alexander McQueen
<span class='fancyPhotoDesc'></span><span class='fancyPhotoName'>Dress, Lanvin; Skirt, Alexander McQueen </span>#inline_10
This dress is by Alberta Ferretti. Let’s just say this dress has seen some things on nights out in Milan, at the Principe and beyond. Dress, Alberta Ferretti
<span class='fancyPhotoDesc'>This dress is by Alberta Ferretti. Let’s just say this dress has seen some things on nights out in Milan, at the Principe and beyond.</span><span class='fancyPhotoName'>Dress, Alberta Ferretti</span>#inline_11
Yes more Alaïa. This for me is very definitive of Alaïa. Perfect colour, very minimal but super sexy.The shoes are Rodarte for Opening Ceremony, I think their collaborations are great... Dress, Alaïa; Shoes, Rodarte x Opening Ceremony
<span class='fancyPhotoDesc'>Yes more Alaïa. This for me is very definitive of Alaïa. Perfect colour, very minimal but super sexy.The shoes are Rodarte for Opening Ceremony, I think their collaborations are great! I have a serious problem in that I cannot go into Opening Ceremony in New York without buying something – I have literally never left the store without purchasing something. </span><span class='fancyPhotoName'>Dress, Alaïa; Shoes, Rodarte x Opening Ceremony </span>#inline_12
I wanted cool optical glasses. That was it really. I was fed up of saying I like those but if they were only a bit more like this… So I just did it myself. All, Prism
<span class='fancyPhotoDesc'>I wanted cool optical glasses. That was it really. I was fed up of saying I like those but if they were only a bit more like this… So I just did it myself.</span><span class='fancyPhotoName'>All, Prism</span>#inline_13
This fixture is by Droog Design. I actually found it originally at this amazing gallery in Paris. I was wandering back to the car after the Rick Owens show and saw this in the window. T... Sunglasses, Prism
<span class='fancyPhotoDesc'>This fixture is by Droog Design. I actually found it originally at this amazing gallery in Paris. I was wandering back to the car after the Rick Owens show and saw this in the window. They had every piece of furniture I’d been drooling over while doing my house up and all these young designers that I loved that I thought no one had ever heard of. </span><span class='fancyPhotoName'>Sunglasses, Prism </span>#inline_14
I love my mini Miu Miu sparkly purse. It’s just big enough for credit cards and a bit of money. I also love my vintage mother-of-pearl card holder. Essie gave us nail polish that we u... Mini Bag, Miu Miu; Sunglasses, Prism
<span class='fancyPhotoDesc'>I love my mini Miu Miu sparkly purse. It’s just big enough for credit cards and a bit of money. I also love my vintage mother-of-pearl card holder. Essie gave us nail polish that we used as the colours of our SS collection for our presentation we did in NY during fashion week. And some reflective camel Rio sunglasses to add a bit of extra sparkle.
</span><span class='fancyPhotoName'>Mini Bag, Miu Miu; Sunglasses, Prism</span>#inline_15
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