"It's more interesting to have just a picture of a small detail - then you can dream all the rest around it.
Because when you see the whole thing, what is there to imagine?" -Dries Van Noten
It’s no surprise we get a serious kick out of women’s fashion. It doesn’t matter if it’s a dainty vintage Chanel clutch or a chunky winter-white Isabel Marant sweater – the girls we feature on our site have serious individual style. The way they put themselves together are the legs that The Coveteur stands on. But every once in a while, a dapper dude comes along whose collection of Nike’s and Superga’s make us go wild (really, we love a guy who knows how to dress. PERIOD!). Today we hit up Ari Goldberg, the founder and C.E.O of StyleCaster, a website that presents the world of fashion with both a distinct angle and a unique voice (and not to mention one of our go-to bookmarks daily). But before taking over the digital realm with this platform dedicated to style, Goldberg served as Vice President of Strategy and Business Development for LeBron James LRMR Marketing. We’re impressed. And like us, organization keeps him sane (isn’t it evident through his perfectly-fitting shirts from J. Crew’s Men’s Shop, Topshop and Seize Sur Vingt)? He can’t live without his BlackBerry (us too – even though we are newly iPhone users), Chocolate Chip Cookies and his Ray Bay Aviators, and as evident from his denim collection, his prized A.P.C Raw Jeans. But perhaps his best-kept secret is tear sheets – which taught as all a lesson. “I have a good friend and business partner who taught me the art of the tear sheet. He’s one of the more logical people I know. He said just find pictures of looks you like, tear them out, and match the look for the day,” said Goldberg. “It was my secret…till now”. But it’s the mantra behind StyleCaster and The Coveteur that, at the end of the day, brought us together. It’s a powerful four-letter sentence that holds the foundation for both our company…and his. STYLE TO THE PEOPLE!