"It's more interesting to have just a picture of a small detail - then you can dream all the rest around it.
Because when you see the whole thing, what is there to imagine?" -Dries Van Noten

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Danielle Snyder

Co-Founder; Creative Director, DANNIJO. New York

It was a whirlwind of a few days in Paris (oh you know, just hanging with Uncle Karl and checking out the latest Chanel collection – NBD), and while jetlagged we may be, we managed to pick ourselves off the floor and get it together for today’s killer post – playing peeping tom into the world of Danielle Snyder, one half of DANNIJO, the handmade jewelry collection that is the brainchild of sisters Danielle and Jodie Snyder. While she may be the official energizer bunny of 2012 (or at least we think so) she basically had to kick us out of her pad, otherwise we could have played dress up with her incredible closet all day…and night. The line debuted in 2008 and they’ve since created a luxe line of swoon worthy gems that we’ve become die-hard fans of. Speed bio: she grew up in Jacksonville, taught herself how to make jewelry on her dad’s medical tools, attended Vanderbilt University in Nashville, and got the ‘non profit’ bug once a trip to Kenya pulled at her heartstrings. She co-founded L.W.A.L.A – Live With A Life-long Ambition in 2007 after visiting the village of Lwala. Danielle helped raise money for Africa by empowering change and in doing so, they raised over $100,000.00. Amen sister! Now, back to the gems. After launching, their first account was Bergdorf Goodman, and since then they’ve exploded. Literally. The double trouble sisters designs have been featured on everyone from Beyoncé, Natalie Portman, and Oprah. She spends her days man repelling (she just so happens to be boys with the one and only Leandra Medine – BTW we have part two of Ms. Medine’s sartorial picks coming to a screen near you in 2012 – BOOYEAH!) and through their mutual love of shearling vests with opaque tights and red-soled clogs, they created a collaboration of kick ass jewels last August. From her sick vintage collection (we could shop in her closet any day) to her blinged out goodies, after reading through this, we’ve realized our arms, necks, and fingers are bare. While an arm party would work – in this case, it’s all about an ‘arm rager’.

Digital Inspiration

Behind the scenes Comments
I’m obsessed with my Syrah collar. It’s equal parts tribal and rocker, and it goes with everything. I got the mini mirror from my favorite antique garage on Houston, Billy’s Anti... Jewelry, DANNIJO
<span class='fancyPhotoDesc'>I’m obsessed with my Syrah collar. It’s equal parts tribal and rocker, and it goes with everything.  I got the mini mirror from my favorite antique garage on Houston, Billy’s Antiques & Props. Billy is a dear friend and I buy loads from him.  

</span><span class='fancyPhotoName'>Jewelry, DANNIJO</span>#inline_01
I took this photo when I visited Kenya is 2006. I love it because it’s of sisters goofing around. My trip to Africa was life-changing. I went with one of my best friends as part of an... Hat, Vintage; Necklace, DANNIJO
<span class='fancyPhotoDesc'>I took this photo when I visited Kenya is 2006. I love it because it’s of sisters goofing around. My trip to Africa was life-changing. I went with one of my best friends as part of an internship for 85 Broads.  

Upon returning we founded a non-profit in the name of the village we visited called L.W.A.L.A – Live With A Lifelong Ambition.  The organization fundraises for grass roots initiatives in Africa by getting young people to use their passions and talents to impact change. Over the course of a year we raised close to 100K dollars for the community’s first health facility.  Jodie and I designed a capsule jewelry collection to help fundraise for the initiative, which is essentially what got us back into our childhood hobby, and led to the birth of DANNIJO as you know it. 
</span><span class='fancyPhotoName'>Hat, Vintage; Necklace, DANNIJO
</span>#inline_02
You knew this was coming – the DANNIJO “go-to” armparty disguised as home decor. Stacked and ready for wear. Perfect for those recurring 'I’m running late' days. Two of my oth... Watches, Nixon, Timex; Jewelry, DANNIJO
<span class='fancyPhotoDesc'>You knew this was coming – the DANNIJO “go-to” armparty disguised as home decor.  Stacked and ready for wear.  Perfect for those recurring 'I’m running late' days. Two of my other favorite items made it in this shot: my Mohawk earrings and my men’s watches.  

</span><span class='fancyPhotoName'>Watches, Nixon, Timex; Jewelry, DANNIJO</span>#inline_03
I love all things Africa. My dad gave me this mask before I left for Vanderbilt. He got it in Ghana. It’s still one of my most coveted items. Don’t you love the nestled Rex earrings... Earrings, DANNIJO
<span class='fancyPhotoDesc'>I love all things Africa. My dad gave me this mask before I left for Vanderbilt. He got it in Ghana. It’s still one of my most coveted items. Don’t you love the nestled Rex earrings in its eyeballs? My apartment is like a treasure hunt, you’ll find DANNIJO in the most unexpected of places. Hi Dad!

</span><span class='fancyPhotoName'>Earrings, DANNIJO</span>#inline_04
The winter blues can get you down if you let them, but I won’t. I’m always throwing a touch of color into the mix, whether it’s with my antique lamps from Billy’s or some vibran... Jewelry, DANNIJO
<span class='fancyPhotoDesc'>The winter blues can get you down if you let them, but I won’t. I’m always throwing a touch of color into the mix, whether it’s with my antique lamps from Billy’s or some vibrant DANNIJO accessories.

</span><span class='fancyPhotoName'>Jewelry, DANNIJO</span>#inline_05
Don’t worry, I’m not an alcoholic, but I love a good bar and the environment it creates. I collect old bottles and findings from prior alcoholics that make my bar more colorful and... Cuff, DANNIJO
<span class='fancyPhotoDesc'>Don’t worry, I’m not an alcoholic, but I love a good bar and the environment it creates.  I collect old bottles and findings from prior alcoholics that make my bar more colorful and legit. I found this cute little port piece and cigarette box when Jodie and I were street shopping. I also don’t smoke cigarettes, so I guess you could call me a poser, which I’m ok with.  

</span><span class='fancyPhotoName'>Cuff, DANNIJO</span>#inline_06
When I first saw these Miu Miu’s I thought they might be a bit too sparkly for this tomboy, but after I tried them on I was sold. Miu Miu makes the best heels and I surprisingly wear ... Shoes, Miu Miu; Jewelry, DANNIJO
<span class='fancyPhotoDesc'>When I first saw these Miu Miu’s I thought they might be a bit too sparkly for this tomboy, but after I tried them on I was sold. Miu Miu makes the best heels and I surprisingly wear these sparklers tons. I wore them to the Mr. Dannijo launch party, my first time to the American Ballet Gala and to Glamour Women of the Year awards. I guess you could say they’re like my signature dress up shoes.  And the crystal jewels are my go-to blacktie armparty.


</span><span class='fancyPhotoName'>Shoes, Miu Miu; Jewelry, DANNIJO</span>#inline_07
I’m obsessed with these Loeffler Randall heels. It doesn’t get better than laceup midnight blue velvet heels, especially when colorblocking comes into play. Shoes, Loeffler Randall
<span class='fancyPhotoDesc'>I’m obsessed with these Loeffler Randall heels. It doesn’t get better than laceup midnight blue velvet heels, especially when colorblocking comes into play.

</span><span class='fancyPhotoName'>Shoes, Loeffler Randall </span>#inline_08
I love these Opening Ceremony heels. Jodie and I both have them so we have to coordinate not to wear them on the same day (she lives in my building directly above me). I give her first ... Shoes, Opening Ceremony; Hat, Vintage
<span class='fancyPhotoDesc'>I love these Opening Ceremony heels. Jodie and I both have them so we have to coordinate not to wear them on the same day (she lives in my building directly above me). I give her first dibs on these little guys since she found ‘em.  

One of my favorite holidays is Halloween and I always buy fun things that are impractical, so they go into my “I could always wear it for a Halloween costume” or “perfect home décor” category.  Hence, this cute little hat.

</span><span class='fancyPhotoName'>Shoes, Opening Ceremony; Hat, Vintage </span>
Yellow is one of my favorite colors because it’s so happy. I bought this dress at a vintage shop years ago and got it altered into a mini. I have so many great memories wearing it. M... Dress, Vintage; Necklace, MR. DANNIJO
<span class='fancyPhotoDesc'>Yellow is one of my favorite colors because it’s so happy. I bought this dress at a vintage shop years ago and got it altered into a mini.  I have so many great memories wearing it. Most recently I wore it to the White House this summer for the Buy Young Summit.  

The painting is by artist Amanda Dolan. I bid on it at a LWALA fundraising gala we threw for my friend’s non-profit, Akilah. And that’s the Sinatra bib from our Mr. Dannijo collection. 
</span><span class='fancyPhotoName'>Dress, Vintage; Necklace, MR. DANNIJO
</span>#inline_09
This shot is EPIC. Basically all of my favorite things having a dance party on my floor: The Boombox is by New York based photographer Lyle Owerko, who is a friend of mine. We collabo... L to R: Jumper, Topshop; Dress, Timo Weiland; Shoes, Te Casan; Jewelry, DANNIJO
<span class='fancyPhotoDesc'>This shot is EPIC.  Basically all of my favorite things having a dance party on my floor: The Boombox is by New York based photographer Lyle Owerko, who is a friend of mine.  We collaborated on our Spring/Summer 2012 NY Fashion Week show and he shot a series of our tastemaker friends in DANNIJO as a celebration of contemporary New York culture. 

One of my friends that participated in the project is Questlove.  Those are his drumsticks from the first time I went to see him perform at the Fallon show.  
The necklaces on the left are my go-tos from the Mr. Dannijo collection which is all menswear inspired and radical.

</span><span class='fancyPhotoName'>L to R:  Jumper, Topshop; Dress, Timo Weiland; Shoes, Te Casan; Jewelry, DANNIJO </span>#inline_10
I found this Victorian vintage velvet number at the Manhattan vintage show last year. Jodie and I go every year and buy loads of clothing items we’ll remake by cutting them up to fit ... Jacket, Vintage; Shoes, Ash
<span class='fancyPhotoDesc'>I found this Victorian vintage velvet number at the Manhattan vintage show last year. Jodie and I go every year and buy loads of clothing items we’ll remake by cutting them up to fit our elf selves.  

I’m not Italian, but I have an Italian restaurant style cluster of incongruent photos above my bar because it looks cool. See my grandma? She’s such a lady.  
Those are my favorite high top sneakers right now. My home décor theme is cool clutter if you haven’t noticed. 

</span><span class='fancyPhotoName'>Jacket, Vintage; Shoes, Ash </span>#inline_11
This is my bike, Mahlia. I ride her to work every once in a while, and take her out on weekends for a good time. I got this dress from one of my favorite vintage dealers, Marlene Wether... Dress, Vintage; Shoes, Vans; Jewelry, DANNIJO
<span class='fancyPhotoDesc'>This is my bike, Mahlia. I ride her to work every once in a while, and take her out on weekends for a good time. I got this dress from one of my favorite vintage dealers, Marlene Wetherell Vintage. It’s two sisters who have such great taste. I wore the dress for our FW11 New York Fashion Week debut.


</span><span class='fancyPhotoName'>Dress, Vintage; Shoes, Vans; Jewelry, DANNIJO </span>#inline_12
I love wearing these guys with skirts and girly dresses. Shoes, Ash
<span class='fancyPhotoDesc'>I love wearing these guys with skirts and girly dresses.

</span><span class='fancyPhotoName'>Shoes, Ash</span>#inline_13
I grew up in Jacksonville, FL by the beach but I never owned a board until this summer. The necklace is one of my all time faves. It’s from our FW1O collection and India-inspired. I ... Jacket, Isabel Marant; Necklace, DANNIJO
<span class='fancyPhotoDesc'>I grew up in Jacksonville, FL by the beach but I never owned a board until this summer.  The necklace is one of my all time faves. It’s from our FW1O collection and India-inspired. I mostly wear it with rocker tees when I feel like dressing casual, but still looking polished.  

This jacket is from my favorite Isabel Marant collection. I bought it in Paris when Jodie and I were visiting for fashion week.    

</span><span class='fancyPhotoName'>Jacket, Isabel Marant; Necklace, DANNIJO </span>#inline_14
My go-to jacket. I got it at a vintage show a few years ago. It’s so Legends of the Fall. I wear turquoise year-round and love a good Saloon hat. Jacket, Vintage; Jewelry, DANNIJO
<span class='fancyPhotoDesc'>My go-to jacket. I got it at a vintage show a few years ago. It’s so Legends of the Fall. I wear turquoise year-round and love a good Saloon hat.


</span><span class='fancyPhotoName'>Jacket, Vintage; Jewelry, DANNIJO </span>#inline_15
These shoes are so rocker- chic… and a bit intimidating. Let’s just say, I’ve never worn them on a first date. I’m obsessed with oversized watches and I wear the Mr. Dannijo Ham... Jewelry, DANNIJO; Shoes, Sam Edelman
<span class='fancyPhotoDesc'>These shoes are so rocker- chic… and a bit intimidating. Let’s just say, I’ve never worn them on a first date. I’m obsessed with oversized watches and I wear the Mr. Dannijo Hamish watch-cuff pretty much every day that I don’t wear a real one. 

I love yellow, so most of my kitchenware is different shades of yellow.


</span><span class='fancyPhotoName'>Jewelry, DANNIJO; Shoes, Sam Edelman</span>#inline_16
Surprisingly, these are one of my most comfortable winter boots. Jodie got them for both of us a few years ago Boots, Miu Miu; Jewelry DANNIJO
<span class='fancyPhotoDesc'>Surprisingly, these are one of my most comfortable winter boots. Jodie got them for both of us a few years ago

</span><span class='fancyPhotoName'>Boots, Miu Miu; Jewelry DANNIJO 
</span>#inline_17
I found this shield at my friend Billy’s garage on Houston. I knew I had to have it the second I saw it. I think it’s my favorite piece in my apartment. I like that it’s so hard a... Jewelry, DANNIJO
<span class='fancyPhotoDesc'>I found this shield at my friend Billy’s garage on Houston. I knew I had to have it the second I saw it. I think it’s my favorite piece in my apartment. I like that it’s so hard and masculine.


</span><span class='fancyPhotoName'>Jewelry, DANNIJO</span>#inline_18
This dress is so Wednesday Addams…I’m really into high neck collars, all things pleated, and velvet. I love how the pattern on the dress looks like old wallpaper. I wear this cryst... Dress, Opening Ceremony; Cuffs, DANNIJO
<span class='fancyPhotoDesc'>This dress is so Wednesday Addams…I’m really into high neck collars, all things pleated, and velvet.  I love how the pattern on the dress looks like old wallpaper. I wear this crystal cuff constantly.  


</span><span class='fancyPhotoName'>Dress, Opening Ceremony; Cuffs, DANNIJO</span>#inline_19
I bought this hat when I first moved to New York at my all-time favorite hat shop, J.J. Hat Center. I was dating a dapper Southern gentleman at the time who introduced me to it. I still... Hat, J.J. Hat Center; Bracelets, DANNIJO
<span class='fancyPhotoDesc'>I bought this hat when I first moved to New York at my all-time favorite hat shop, J.J. Hat Center. I was dating a dapper Southern gentleman at the time who introduced me to it. I still go by every so often to try on new hats. It’s New York’s oldest and finest hat shop.
</span><span class='fancyPhotoName'>Hat, J.J. Hat Center; Bracelets, DANNIJO
</span>#inline_20
This is my favorite rocker tee and I wear it way too often. Jodie once told me I couldn’t wear it for a while because she was sick of seeing me in it. I got it at a vintage show and c... Top, Vintage; Shoes, Lanvin; Bag, Reiss; Sunglasses, Persol
<span class='fancyPhotoDesc'>This is my favorite rocker tee and I wear it way too often. Jodie once told me I couldn’t wear it for a while because she was sick of seeing me in it. I got it at a vintage show and cut it into a tank.  

I bought this jacket when I lived in Barcelona from the designer himself. He only ever made one for runway and he said it didn’t fit many people, so I told him I was Cinderella and snatched it. It’s so Almost Famous. 

These are my favorite shoes. I wear them constantly in the winter.


</span><span class='fancyPhotoName'>Top, Vintage; Shoes, Lanvin; Bag, Reiss; Sunglasses, Persol</span>#inline_21
When Jodie and I first started, we had to take our collection to buyers’ offices, so we lugged our line around in this vintage suitcase. Now we have a showroom in the meatpacking dist... Boots, Balenciaga; Jewelry, DANNIJO
<span class='fancyPhotoDesc'>When Jodie and I first started, we had to take our collection to buyers’ offices, so we lugged our line around in this vintage suitcase. Now we have a showroom in the meatpacking district, so the suitcase is a little reminder of how far we’ve come.


</span><span class='fancyPhotoName'>Boots, Balenciaga; Jewelry, DANNIJO</span>#inline_22
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