Every once in a while comes along a dapper dude whose collection of Nikes and Supergas makes us go wild. Meet Ari Goldberg, the founder and C.E.O of StyleCaster, a website that presents the world of fashion with both a distinct angle and a unique voice (and not to mention one of our go-to bookmarks daily). But before taking over the digital realm with this platform dedicated to style, Goldberg served as Vice President of Strategy and Business Development for LeBron James LRMR Marketing. Like us, organization keeps him sane (isn’t it evident through his perfectly-fitting shirts from J. Crew’s Men’s Shop, Topshop and Seize Sur Vingt?) He can’t live without Chocolate Chip Cookies and his Ray Bay Aviators, and as evident from his denim collection, his prized A.P.C Raw Jeans. But perhaps his best-kept secret is tear sheets – which taught as all a lesson. “I have a good friend and business partner who taught me the art of the tear sheet. He’s one of the more logical people I know. He said just find pictures of looks you like, tear them out, and match the look for the day,” said Goldberg. “It was my secret…till now”. But it’s the mantra behind StyleCaster and The Coveteur that, at the end of the day, brought us together. It’s a powerful four-letter sentence that holds the foundation for both our company…and his. Style to the people!