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Lola Rykiel

Lola Rykiel

US Director of Public Relations, Sonia Rykiel. New York

Francophiles? You may want to be taking notes. As Lola Rykiel welcomed us into her place in the Meatpacking District (box of Ladurée macarons waiting, bien sûr), her demure demeanor made us feel instantly comfortable. As you may have guessed, Lola Rykiel is the granddaughter of Sonia Rykiel, the ultimate arbiter of that slightly offbeat, signature French style, but that's not all—her father is CEO of Brown's, a chain of luxury department stores in London. Not bad, right? But Rykiel is much more than a pretty face. The ballerina-turned-PR guru has both the brains and beauty to take her grandmother’s heritage brand into a new generation with a fresh and innovative perspectice.

Rykiel had obviously done her Coveteur homework and had taken the steps to pre-arrange thoughtful vignettes with treasured pieces around her home. After showing us her set of worry dolls, Rykiel introduced us to some of her talented friends. Cue: Linn Lomo; the genius behind Rykiel’s arm cuff and “Lola” ring.

Rykiel is really the ultimate Parisienne transplant. After a stint in New York in her early 20's studying dance ("I still love doing classes now and then"), Rykiel returned to Manhattan to take on her current post, where she's the director of public relations of her family's historied brand. Growing up around her grandmother and her father’s biz proved to be beneficial in many ways: "I have the retailer side and the pure art, pure genius of the other side," she explained. But Rykiel's not only partial to pieces that carry her heritage; her extensive collection of fantastical Charlotte Olympia shoes certainly proved otherwise. Plus, like us, Rykiel has a serious taste for emoticon jewelry. (See: her Lorraine Schwartz smiley face bracelet.) ☺

After giving us a run-through of a few of her current fixations — nail polish from Butter London, GIRLS, The Big Bang Theory (hear that, Kaley Cuoco?) and Astier de Villatte candles — we bid adieu to Rykiel, grabbing a few macarons to go (can you blame us?)

Shop Lola's Boutique

View the image that inspired these items

The best part is getting to meet inspiring people in the art and fashion industry, hearing amazing stories about my grandmother that I didn’t know and being part of this beautiful house and legacy.

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From left. Shorts, Unknown Designer; Beret, Gigi Burris; All, Sonia Rykiel and Sonia by Sonia Rykiel

Sonia by Sonia Rykiel

Cherry Intarsia Sweater

$280 Sale $196
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Sonia by Sonia Rykiel

Pleated Crepe Dress

$560 Sale $242
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Sonia by Sonia Rykiel

Mohair Stripe Sweater

$295 Sale $147.50
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View the image that inspired these items

Top, Shorts, Sonia by Sonia Rykiel; Cuff, Linn Lomo; Bracelets, Sara Beltran; Purple Ring, Verdura; Finger Ring, Linn Lomo

Sonia by Sonia Rykiel

Paradise Crepe Dress

$460 Sale $184
-SHOP-

View the image that inspired these items

The best advice my grandmother ever gave me? "Lola, there are two important things when you are a woman: Culture and attitude"

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Knit Check Dress, Sonia Rykiel; Printed Gown, Vintage Sonia Rykiel; Fur Stole, Sonia Rykiel; Shoes, Charlotte Olympia; Headwear, Gigi Burris

Sonia by Sonia Rykiel

Racoon Sweater Dress

$595 Sale $238
-SHOP-

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