Unbeknownst to us Coveteurs, the Bulgari's descend from an ancient family of Greek silversmiths. Bags, Bulgari

This 1980's necklace looks fresh and new. The use of colour and shapes takes this amazing piece through any time period. Necklace, Bulgari

Oscar sideline! We had to... Ladies and gentleman... behold the earrings that Madge wore when she performed at the 2012 Super Bowl. Weighing in at 17.08 carats, we think they are the real winners of the night. Earrings, Bulgari

In the 1950's and 1960's, Bulgari’s bold and innovative style gained success amongst the protagonists of the jet set and movie world. The brand thus achieved international fame, which in the 1970's drove the first phase of the group’s international expansion with the opening of overseas stores in New York, Geneva, Montecarlo and Paris. Clutches, Bulgari

While always handsome, we think Benicio looks best in Bulgari. Jewelry, Bulgari

We're not sure what weighs more: The statue or the bling? Bracelet, Bulgari

In addition to two stores dedicated solely to accessories, the largest Bulgari store in the world, the 11-storey, Ginza Tower was opened in Tokyo in 2007. Necklace, Bulgari

This ad campaign from the 1970's is an interpretation of the iconic snake motif. It has eight gold serpent watches - three, of which have diamond dials. Bracelet, Bulgari

Shipped to us all the way from the archives in Rome, this was one of the first evening bags ever made by Bulgari. Handcrafted in 1963, it is made out of yellow gold and decorated with 30 round brilliant cut diamonds and cabochon turquoises. Bag, Bulgari

The Serpent motif, a symbol of protection and regeneration, has been used by Bulgari since the 1950’s when they crafted bracelets and watches that coiled around the wrist. More recently, Bulgari reinterpreted the motif on handbags that are carefully handcrafted in their leather workshop in Florence, Italy. Bag, Bulgari

Created in 1972, the "Melone" evening bag has seen its fair share of red carpets. Made out of 18 carat gold and sapphire, it has been worn by leading ladies like Charlize Theron and Julianne Moore. Champagne and diamonds are optional, but highly encouraged. All, Bulgari

"Elizabeth wore her favourite Bulgari pieces on the sets of her films. She wore a pair of earrings with natural pearls and diamonds in the film, "Ash Wednesday" where she acted with Henry Fonda." Earrings, Bulgari

"This vintage Bulgari necklace was designed using cabochon amethysts and brilliant-cut diamonds. The heart-shapred cabochon aquamarine is flanked by rubies and baguette diamonds." Necklace, Bulgari

"For me calling at Bulgari's shop is like visiting the best exhibition of contemporary art." Necklace, Bulgari

“Whether it's the pair of sunglasses I bought three years ago, the clutch I wore to the SAG Awards this year, or the rose gold ring I wear almost every day, Bulgari pieces are just as exciting to wear on the 100th time as they are on the very the first. I walk a little taller when I'm wearing Bulgari. And that's why I'm always excited to see what they're going to do next." Bags, Bulgari

We love Bulgari for its craftsmanship and timelessness. We can picture this bag being worn by a 1970's screen siren aboard a yacht or on a current "It" girl rocking it on the red carpet. Bag, Bulgari

Elizabeth Taylor discovered Bulgari in 1962 when she was working on Cleopatra and fell in love with Richard Burton. Since then, she has worn Bulgari on countless occasions. She used to say, "Undeniably, one of the biggest advantages to working on Cleopatra is Bulgari's shop," and, in fact, she used to visit our store in Via Condotti almost every afternoon. Richard Burton recalled that the only Italian word Liz knew was "Bulgari." Belt, Bulgari

Nothing says Oscar like bling. We are dying to get our hands on the Bulgari ring Jonah Hill wore to the awards this year. We see man rings gearing up as a trend for 2012. Earrings, Bulgari

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Bulgari celebrated its 125th anniversary in 2009. We love that they continue to use strong independent women as the faces of the brand. Bracelets, Bulgari

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Who can forget this iconic red carpet look? This 3-D version has Charlize dripping in pear cut diamonds. Bracelet, Bulgari

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For her 40th birthday in 1972, Elizabeth Taylor received a sautoir in platinum with sapphires and diamonds and a sugar-loaf, cabochon Burmese sapphire of 65 carats. All we got is a card. Necklace, Bulgari

Yellow gold, sapphires, emeralds and diamonds look as good on J.Lo as they did on Julianne Moore when she wore this necklace in her campaign for Bulgari. Necklace, Bulgari

After his marriage with Liz, Richard Burton gifted her with numerous iconic pieces such as magnificent necklace in platinum and emerald for an estimated total of 60.50 carats, which she received in 1964 as a wedding gift. Earrings, Bulgari