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Caroline Gaimari

Fashion Director & Executive Editor of Purple Fashion Magazine and Purple.fr. Paris

By now it goes without saying that we're suckers for the backstory of virtually any American-in-Paris expat. And between her fascinating Instagram feed and plum gig at Purple Magazine, it's safe to say that Caroline Gaimari pretty much fits that bill perfectly. Originally making her big move over to France from her native Boston for school, she eventually wound up as Purple co-founder Olivier Zahm's assistant after meeting him at a fashion show and messaging him on MySpace (remember that thing?) the next day. Fast forward a few years and she's become Zahm's right-hand woman, serving as Fashion Director and Executive Editor of the super-subversive mag.

After a long afternoon of shooting, we high-tailed it over to Gaimari's Parisian pad, eager to see what the woman behind some of Purple's most scintillating spreads had in store for us. Upon arrival, we found everything from her collection of silk scarves ("I am a scarf hoarder!"), an amazing array of rare CHANEL (it's kind of our thing) and even a boozy bottle of cat-shaped liquor. Need we say more? The feline-motif is apparently a bit of a theme with Gaimari, evidenced by an embroidered cap we found in her closet; it was a memento snagged at a Proenza Schouler after-party.

Since making a home of her own in the City of Lights, Gaimari has practically become a one-woman Zagat Guide, rattling off a lengthy list of sushi suggestions for us practically on-the-spot. But resto recommendations is hardly the only place she flexes her expertise: she's also a bit of a skincare fanatic. Her bathroom is brimming with a well-edited selection of her tried-and-true products, including lotions and potions with a cult following, like YSL's Touche Eclat. "The first time I wore it, Olivier told me that for once I didn’t look tired. I have worn it every day since." (Results may vary, guys!)

But Gaimari's sage advice is hardly limited to just beauty and sushi, she's also full of the kind of inspiring quotables that got us to kind of, you know, start this thing in the first place. "What I always think is how much I love my job. Sometimes I will be somewhere, like at the top of a building in Tokyo or uploading pictures to Purple Diary in Istanbul and be just astonished at how lucky I am to be doing what I love!" She's also full of advice for those aspiring to get their own foot in the door of fashion (though it may surprise you), "Go to school for something other than fashion. I went to school for international business, which is what has made me valuable. If I saw a resumé come by my desk for someone that wanted to work with me who had studied accounting for example, I would call them back immediately!"

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