Author and Founder of Cupcakes and Cashmere. Los Angeles
“I knew I wanted to write about food and fashion… and I knew I wanted to come up with a name that was cute and people would remember,” Emily Schuman, the blogger (and newly deemed author) behind, Cupcakes and Cashmere, told us. After a week of narrowing down a ton of options, Schuman knew she had it. “You probably were like, ‘Okay, what are the two things I like: Spaghetti and stilettos…” “Starbucks and cocaine!” Erin chimed in. We all laughed; Schuman included. But seriously, the names of blogs these days! Okay, so The Coveteur isn’t exactly a ‘normal’ name but we must say the kids are getting pretty creative. Celebrating her blog's eponymous book with a fête at Holt Renfrew in Toronto, we caught up with Schuman at the Four Seasons Hotel. Despite being completely swamped with press, she still managed to squeeze in some time for TC. Schuman greeted us all dolled up (beauty secrets below!) in a pair of ornate, sculpted CHANEL heels gifted from her husband. Schuman is kind of like a next-level, modern-day Martha Stewart; she's practically a human Pinterest board and knows everything there is to know about food, fashion, DIY and beauty. In fact, she scribed her first book amidst maintaining her blog daily and planning her wedding. There’s seriously nothing this girl can’t do! As for her tricks to a flawless face? “In the morning I wash my face with a gentle, exfoliating cleanser, which is important since I have really dry skin. I follow that up with Estée Lauder Advanced Night Repair and their eye serum to keep my skin dewy and finish with Kiehl's moisturizer with SPF.” Schuman also swears by: Kerastase deep conditioner (“essential for my color-treated hair that's naturally a not-so-cute mousy brown”), Lush's Flying Fox (“the most amazing smelling jasmine body wash”) and Anastasia Brow Fix (“a wax pencil that keeps eyebrows in place”). After chatting briefly about her Italian honeymoon and her gig guest blogging for Estée Lauder, it was time to go… but not before getting a full on false lash tutorial (keep your eyes peeled for that one!).
5 travel essentials: 1. Cashmere wrap 2. Diptyque Baies miniature candle 3. Eye mask 4. Camera 5. Comfortable flats, mine are VPL short boots
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Bib Necklace, Doloris Petunia; Jewelry, Vintage; Watches, L to R. Michael Kors, Nixon; Jewelry, Vintage; Sunglasses, Top to Bottom. Céline, Ray-Ban, Karen Walker; Wallet, Prada; Miniature Journal, Smythson; Card Case, Prada; Passport Holder, J.Crew; Key F
It's not that I don't like flats, but I rarely find a pair that moves me in the same way as a killer heel. My first pair of designer shoes weren't until I was out of college and I bought a pair of Michael Kors espadrille heels that I wore into the ground. Seriously I wouldn't be surprised if they started at 4" and went down to 3". My favorite pair of shoes are my peep toe, jewel-encrusted Miu Mius. They're the prettiest pale pink and the shoes I chose to wear for my wedding. I could never part with my Alaïa cutout booties; they're immensely high and rather impractical, but they can make even the most boring outfits seem fashion forward and daring.
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Booties, VPL; Flats, CHANEL; Leopard Heels, Prada; Booties, Alaïa; Brogues, Madewell; Heels, Saint Laurent; Gray pumps, Manolo Blahnik; Gold and Blue Heels, Christian Louboutin; Sunglasses, Vintage
Booties, Alaïa; Necklace, Pinko; Key Fob, Alexander McQueen; Dress, Mara Hoffman
Occasionally I'll do my own nail art (my "Sparkled Apricot" and "Mermaid Nail" manicures were two of the most popular posts on my blog), but usually I just head over to Marie Nails. They always do an impeccable job and I love playing around with different colors and techniques they offer.
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In the morning I wash my face with a gentle, exfoliating cleanser, which is important since I have really dry skin. I follow that up with Estee Lauder Advanced Night Repair and their eye serum to keep my skin dewy and finish with Kiehl's moisturizer with SPF. The products I swear by: Kerastase deep conditioner (essential for my color-treated hair that's naturally a not-so-cute mousy brown), Lush's Flying Fox shower gel, which has the most amazing jasmine scent, Anastasia Brow Fix wax pencil that keeps eyebrows in place, Make Up For Ever HD Microfinish Powder that makes your skin look flawless in pictures, and Aveeno's Ultra Calming Makeup Removing Wipes for those nights when you're simply not going to get around to washing your face with soap and water.
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Aviators, Ray-Ban; Clutches L to R. Kelly Wearstler; Alexandra DeClaris
Heels, Manolo Blahnik; Wallet, Prada; Cardholder, Prada; Passport Holder, J. Crew; Notebook, Smythson; Jewelry, Vintage
Dress, Tibi; Belt, Maje
Sunglasses, Céline
Dress, Tibi; Belt, Maje
I really don't discriminate when it comes to alcohol, but I am partial to whiskey. I fell in love with a New Orleans’ Sazerac (their version of an old-fashioned) during a trip there couple of years back and have been ordering and making them ever since.
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Booties, Alaïa; Necklace, Pinko; Key Fob, Alexander McQueen; Dress, Mara Hoffman
My favorite beauty trick is to warm up foundation (in my case, I use tinted moisturizer) in your hands before applying it to your skin. It goes on so much smoother and blends to look a lot more natural than if you just slapped it on cold. The best beauty advice I got was from my mom who encouraged me to not over pluck my eyebrows. Of course as a middle-schooler with a unibrow, I didn't listen, but now looking back, I know she was right.
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Heels, Prada
Shoes, CHANEL
Dress, Tibi; Belt, Maje
The process of writing my book was fiercely intimidating since I was still maintaining my blog daily and then had to come up with additional ideas for the book. On top of that, I was planning our wedding; so needless to say, it was a stressful time –but ultimately one of the most rewarding times of my life. I was approached by several publishing houses, but felt that Abrams was the perfect fit. The most rewarding part of the whole experience has been my book tour. I'm constantly interacting with readers online, but getting to meet them in person was really special. I was so touched and humbled by the hundreds of girls that came to each of my signings. I hope to see my site evolve over the next five years with new features, perhaps a couple more books, and I recently signed on with a licensing company to create Cupcakes and Cashmere products.
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Sunglasses, Vintage; Flats, CHANEL; Heels, Saint Laurent; Necklace, XIV Karats
My style is constantly evolving, hopefully for the better. As I get older, I'm drawn to more streamlined silhouettes and classic cuts –not as many of the flashy details and trends that I was drawn to in my early 20s. I'm also finding that it’s not so much particular people and their style that inspires me, but more how clothes make me feel. Fashion should be fun and at its core it should all be about what makes you feel sexy, confident, and happy.
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Heels, Christian Louboutin; Sunglasses, Karen Walker; Bag, Mulberry
[Both of these bags are] from a store in Palm Springs that sells mostly costume jewelry, but also carry’s a small selection of vintage bags. I had fallen in love with both of them and was attempting to pick just one, but my husband encouraged me to get both. The prices are a lot better in the desert, so I was essentially getting two-for-one (had I purchased them in L.A.) –but still, you know you have a keeper when your husband suggests taking them both home.
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Bags, Vintage CHANEL; Gloves, Club Monaco
Dress, Tibi; Belt, Maje
Dress, H&M; Aviators, Ray-Ban; Clutches L to R. Kelly Wearstler; Alexandra DeClaris
I only buy pieces that I truly love and have longevity. I used to settle for things that were almost right or was tempted by a good sale, but none of those things matter if you get sick of them in a year. It's also important to know what works for you and the things that you should be avoided. My go-to outfit is a pair of skinny jeans, a sexy heel, a basic tank top, and a tailored blazer.
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Blazer, Rebecca Minkoff; Blazer, rag & bone; Necklaces, Doloris Petunia
Dress, Karen Zambos Vintage Couture
Dress, Tibi; Belt, Maje
5 travel essentials: 1. Cashmere wrap 2. Diptyque Baies miniature candle 3. Eye mask 4. Camera 5. Comfortable flats, mine are VPL short boots Bib Necklace, Doloris Petunia; Jewelry, Vintage; Watches, L to R. Michael Kors, Nixon; Jewelry, Vintage; Sunglasses, Top to Bottom. Céline, Ray-Ban, Karen Walker; Wallet, Prada; Miniature Journal, Smythson; Card Case, Prada; Passport Holder, J.Crew; Key F
It's not that I don't like flats, but I rarely find a pair that moves me in the same way as a killer heel. My first pair of designer shoes weren't until I was out of college and I bought a pair of Michael Kors espadrille heels that I wore into the ground. Seriously I wouldn't be surprised if they started at 4" and went down to 3". My favorite pair of shoes are my peep toe, jewel-encrusted Miu Mius. They're the prettiest pale pink and the shoes I chose to wear for my wedding. I could never part with my Alaïa cutout booties; they're immensely high and rather impractical, but they can make even the most boring outfits seem fashion forward and daring. Booties, VPL; Flats, CHANEL; Leopard Heels, Prada; Booties, Alaïa; Brogues, Madewell; Heels, Saint Laurent; Gray pumps, Manolo Blahnik; Gold and Blue Heels, Christian Louboutin; Sunglasses, Vintage
Booties, Alaïa; Necklace, Pinko; Key Fob, Alexander McQueen; Dress, Mara Hoffman
Occasionally I'll do my own nail art (my "Sparkled Apricot" and "Mermaid Nail" manicures were two of the most popular posts on my blog), but usually I just head over to Marie Nails. They always do an impeccable job and I love playing around with different colors and techniques they offer.
In the morning I wash my face with a gentle, exfoliating cleanser, which is important since I have really dry skin. I follow that up with Estee Lauder Advanced Night Repair and their eye serum to keep my skin dewy and finish with Kiehl's moisturizer with SPF. The products I swear by: Kerastase deep conditioner (essential for my color-treated hair that's naturally a not-so-cute mousy brown), Lush's Flying Fox shower gel, which has the most amazing jasmine scent, Anastasia Brow Fix wax pencil that keeps eyebrows in place, Make Up For Ever HD Microfinish Powder that makes your skin look flawless in pictures, and Aveeno's Ultra Calming Makeup Removing Wipes for those nights when you're simply not going to get around to washing your face with soap and water. Aviators, Ray-Ban; Clutches L to R. Kelly Wearstler; Alexandra DeClaris
I really don't discriminate when it comes to alcohol, but I am partial to whiskey. I fell in love with a New Orleans’ Sazerac (their version of an old-fashioned) during a trip there couple of years back and have been ordering and making them ever since. Booties, Alaïa; Necklace, Pinko; Key Fob, Alexander McQueen; Dress, Mara Hoffman
My favorite beauty trick is to warm up foundation (in my case, I use tinted moisturizer) in your hands before applying it to your skin. It goes on so much smoother and blends to look a lot more natural than if you just slapped it on cold. The best beauty advice I got was from my mom who encouraged me to not over pluck my eyebrows. Of course as a middle-schooler with a unibrow, I didn't listen, but now looking back, I know she was right. Heels, Prada
The process of writing my book was fiercely intimidating since I was still maintaining my blog daily and then had to come up with additional ideas for the book. On top of that, I was planning our wedding; so needless to say, it was a stressful time –but ultimately one of the most rewarding times of my life. I was approached by several publishing houses, but felt that Abrams was the perfect fit. The most rewarding part of the whole experience has been my book tour. I'm constantly interacting with readers online, but getting to meet them in person was really special. I was so touched and humbled by the hundreds of girls that came to each of my signings. I hope to see my site evolve over the next five years with new features, perhaps a couple more books, and I recently signed on with a licensing company to create Cupcakes and Cashmere products. Sunglasses, Vintage; Flats, CHANEL; Heels, Saint Laurent; Necklace, XIV Karats
My style is constantly evolving, hopefully for the better. As I get older, I'm drawn to more streamlined silhouettes and classic cuts –not as many of the flashy details and trends that I was drawn to in my early 20s. I'm also finding that it’s not so much particular people and their style that inspires me, but more how clothes make me feel. Fashion should be fun and at its core it should all be about what makes you feel sexy, confident, and happy. Heels, Christian Louboutin; Sunglasses, Karen Walker; Bag, Mulberry
[Both of these bags are] from a store in Palm Springs that sells mostly costume jewelry, but also carry’s a small selection of vintage bags. I had fallen in love with both of them and was attempting to pick just one, but my husband encouraged me to get both. The prices are a lot better in the desert, so I was essentially getting two-for-one (had I purchased them in L.A.) –but still, you know you have a keeper when your husband suggests taking them both home. Bags, Vintage CHANEL; Gloves, Club Monaco
Dress, H&M; Aviators, Ray-Ban; Clutches L to R. Kelly Wearstler; Alexandra DeClaris
I only buy pieces that I truly love and have longevity. I used to settle for things that were almost right or was tempted by a good sale, but none of those things matter if you get sick of them in a year. It's also important to know what works for you and the things that you should be avoided. My go-to outfit is a pair of skinny jeans, a sexy heel, a basic tank top, and a tailored blazer. Blazer, Rebecca Minkoff; Blazer, rag & bone; Necklaces, Doloris Petunia
