Already a Member?

Sign In
Oscar PR Girl

Erika Bearman

@OscarPRGirl & SVP, Global Communications, Oscar de la Renta. New York

We've been living vicariously through the closet of Erika Bearman—you might know her as @OscarPRGirl—pretty much since crop tops became a staple again (although after this Cov session, we’re starting to think they never really left).

“I love the 90’s. Long skirts, little piercings, bleached hair,” Bearman confessed.

But Bearman’s accolades far exceed her 90's revival. “I am best known (I think) for taking the brand’s reputation for outfitting ladies who lunch, to ladies (and girls) who tweet at lunch.”

Upon our arrival at Bearman’s open-concept minimalist loft (punctuated with iconic New York accents and red overhead pipes), one of the fashion world's most ubiquitous names let us explore her sprawling dressing room —and trust us, there was nothing minimal about it. We were greeted in true Coveteur fashion, with rolling racks of Oscar de la Renta floor-length gowns, sequin two-piece ensembles and one-of-a-kind collector’s items. We’d be lying if we didn’t admit to being a little star struck; getting to play dress-up with Oscar’s most Instagrammed asset was truly like a throwback to our childhood Barbie days. (See the full shoot here!) Plus she’s even got the bleached-out blonde hair to make it believable. And, yes, she totally wears those OdlR showstoppers to the office, which made us seriously rethink our standard leggings and Tee ensemble.

“[My style is] high glamour. I mean…hopefully,” Bearman confessed. “I will wear sweatpants to the grocery store but with heels and some ridiculous coat.”

We bonded over our #MiniCoveteurs video (she and her handsome hubby were quoting it all night!) and the “Shit Oscar PR Girl Says” clips, while sipping on some pretty strong Margaritas… Thanks, Jon. We even got the scoop on how the two met —a love story straight out of a childhood fairytale. And with those striking Cinderella doe-eyed looks, the conversation naturally turned to beauty.

“The best beauty secrets are Bikram yoga & sleep,” she said. “And no worrying. And don’t wear too much makeup.” But, her beauty cabinet says otherwise…

Oscar has taught me so many things –like how elegant it can be to cover the backs of your knees with a pencil skirt. He always thinks I need a belt. He will tease me about wearing an evening coat during the day but secretly I know he likes it.

Read More

All, Oscar de la Renta

All, Oscar de la Renta

When you wear Oscar’s clothes it’s sort of magic; I don’t think I could pick a favorite. It’s honestly the most glamorous stuff on the planet. Everything is so beautiful and so special. You feel like the girl everyone is looking at.

Read More

All, Oscar de la Renta

I’m sure it says something scary about my personality but what happens to me with shoes is that I find a pair that I love and I wear them everyday for a few months or whatever until they wear out and then I throw them away. So many beauties, RIP, I’ll never forget you.

Read More

All, Various Designers

All, Various Designers

All, Oscar de la Renta

Dress, Oscar de la Renta

If these shoes could talk, they would say… “Don’t worry about it.”

Read More

Shoes, Christian Louboutin

All, Oscar de la Renta

Dress, Oscar de la Renta

Top, Topshop; Skirt, Oscar de la Renta

I am a big Jay-Z fan, yeah. I love hip-hop. The screenprint was a gift from one of my interns, isn’t it sick? She made it. And apparently Jay has one too. What would Hova do? Two albums to download: A$AP Rocky Long.Live.A$AP and Pusha T’s mixtape Wrath of Caine.

Read More

Sunglasses, Westward Leaning; Dress, Oscar de la Renta

All, Oscar de la Renta

Shirt, Vintage; Skirt, Oscar de la Renta

Yellow Heels, Jimmy Choo; Yellow Wedges, Oscar de la Renta; Orange Heels, Brian Atwood; Turquoise Heels, Versus

The most fascinating place I went to recently was Seoul, Korea. The girls there are so cool I thought my head would explode. I came back and all I wanted was skin whiteners, eyelash extensions and a Samsung Galaxy Note 2.

Read More

Shoes, Brian Atwood

Dress Clips, Necklace, Oscar de la Renta

Shirt, Vintage; Skirt, Oscar de la Renta

Earrings, Oscar de la Renta

The “beautiful” tray is John Derian. Our brooches are the best, they are so well done and you can use them to actually fasten things (like a backwards bolero turned crop top).

Read More

Brooch, Oscar de la Renta

Shirt, Vintage; Skirt, Oscar de la Renta

The best part of my job is making Oscar happy. I get so many weird things everyday on social media but that’s what makes it amazing. If you don’t have any stalkers how will the kids know to look up to you? The best beauty secrets are Bikram yoga & sleep. And no worrying. And don’t wear too much makeup.

Read More

Necklace, BaubleBar

The best part of living in NYC is that it’s the center of the universe. Five places I like: Bergdorf Goodman, Indochine, The Lamb’s Club, The Carlyle, the walk from Tribeca into Soho.

Read More

Dress, Oscar de la Renta

Earrings, Oscar de la Renta

Top, Topshop; Skirt, Oscar de la Renta

Shoes, Brian Atwood

Dress, Oscar de la Renta

My skin is a little dry so I love oils. I’m only happy when I look a little bit shiny. I’ve been using Clinique ‘take the day off’ since I was in tenth grade. Renee Rouleau’s triple berry smoothing peel is amazing. And I think the Clarisonic is excellent.

Read More

Jewelry, Various Designers

Secret to staying warm in NYC winters? Big coats. And Beats by Dre headphones.

Read More

Jacket, Burberry

you may also like

  • Leandra Medine: Part One

    Author, The Man Repeller.
  • Sara Riff

    Director of Entertainment Relations, Jimmy Choo.
  • Jenne Lombardo

    Founder of The Terminal Presents & Co-Founder MADE Fashion Week.
  • Emily Schuman

    Author and Founder of Cupcakes and Cashmere.

Oscar has taught me so many things –like how elegant it can be to cover the backs of your knees with a pencil skirt. He always thinks I need a belt. He will tease me about wearing an evening coat during the day but secretly I know he likes it. All, Oscar de la Renta

All, Oscar de la Renta

When you wear Oscar’s clothes it’s sort of magic; I don’t think I could pick a favorite. It’s honestly the most glamorous stuff on the planet. Everything is so beautiful and so special. You feel like the girl everyone is looking at. All, Oscar de la Renta

I’m sure it says something scary about my personality but what happens to me with shoes is that I find a pair that I love and I wear them everyday for a few months or whatever until they wear out and then I throw them away. So many beauties, RIP, I’ll never forget you. All, Various Designers

All, Various Designers

All, Oscar de la Renta

Dress, Oscar de la Renta

If these shoes could talk, they would say… “Don’t worry about it.” Shoes, Christian Louboutin

All, Oscar de la Renta

Dress, Oscar de la Renta

Top, Topshop; Skirt, Oscar de la Renta

I am a big Jay-Z fan, yeah. I love hip-hop. The screenprint was a gift from one of my interns, isn’t it sick? She made it. And apparently Jay has one too. What would Hova do? Two albums to download: A$AP Rocky Long.Live.A$AP and Pusha T’s mixtape Wrath of Caine. Sunglasses, Westward Leaning; Dress, Oscar de la Renta

All, Oscar de la Renta

Shirt, Vintage; Skirt, Oscar de la Renta

Yellow Heels, Jimmy Choo; Yellow Wedges, Oscar de la Renta; Orange Heels, Brian Atwood; Turquoise Heels, Versus

The most fascinating place I went to recently was Seoul, Korea. The girls there are so cool I thought my head would explode. I came back and all I wanted was skin whiteners, eyelash extensions and a Samsung Galaxy Note 2. Shoes, Brian Atwood

Dress Clips, Necklace, Oscar de la Renta

Shirt, Vintage; Skirt, Oscar de la Renta

Earrings, Oscar de la Renta

The “beautiful” tray is John Derian. Our brooches are the best, they are so well done and you can use them to actually fasten things (like a backwards bolero turned crop top). Brooch, Oscar de la Renta

Shirt, Vintage; Skirt, Oscar de la Renta

The best part of my job is making Oscar happy. I get so many weird things everyday on social media but that’s what makes it amazing. If you don’t have any stalkers how will the kids know to look up to you? The best beauty secrets are Bikram yoga & sleep. And no worrying. And don’t wear too much makeup. Necklace, BaubleBar

The best part of living in NYC is that it’s the center of the universe. Five places I like: Bergdorf Goodman, Indochine, The Lamb’s Club, The Carlyle, the walk from Tribeca into Soho. Dress, Oscar de la Renta

Earrings, Oscar de la Renta

Top, Topshop; Skirt, Oscar de la Renta

Shoes, Brian Atwood

Dress, Oscar de la Renta

My skin is a little dry so I love oils. I’m only happy when I look a little bit shiny. I’ve been using Clinique ‘take the day off’ since I was in tenth grade. Renee Rouleau’s triple berry smoothing peel is amazing. And I think the Clarisonic is excellent. Jewelry, Various Designers

Secret to staying warm in NYC winters? Big coats. And Beats by Dre headphones. Jacket, Burberry