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Aliza Licht

SVP Global Communications, Donna Karan International. New York

While Twitter-aholics we may be, we had many a field day tracking the inside antics of DKNY PR Girl, an anonymous Twitter handle that, well, showcases the realities of a powerhouse working in the world of public relations. Fast-forward a few months, and over 370,000 Twitter followers later, and the once private girl behind the computer screen came forward and revealed herself…as Aliza Licht. Together with Who What Wear, we bring you inside the office of Ms. Licht, the SVP of Global Communications for Donna Karan International. She graduated from the University of Maryland with a BS in Neurobiology & Physiology, switched gears into the world of editorial and landed as an accessories intern for Harper’s Bazaar. From there, she jumped mastheads, spent two years at Marie Claire, and then decided to try her hand at PR - joining Donna Karan International in 1998….and has stayed ever since. A girlie girl at the core, she rocks red frocks like no other (she calls it a ‘power color’), stocks her desk with nail polish in every shade of Debra Messing’s signature tone under the sun, and  even accessories with a Moshi Moshi headset – CHIC!! Even in our digital age (she runs DKNY’s social media after all), she still knows the importance of a hand written note. “I keep a wall of thank you notes from various notables. I am a big stationary girl so I enjoy seeing what they choose to represent them - paper quality and font-wise” she states. “My favorite note is from Renée Zellweger, she actually just ripped out a page from her Filofax (remember those?!) and wrote right on there. After 14 years at Donna Karan it’s always nice to look back”. We couldn’t agree more.

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