“My advice for bloggers just beginning is to have a strategy in place before launching your blog. Blogging isn’t just blogging anymore, it’s a business, and like any business you need a three-month, one-year and five-year business plan,” Nicole Warne, the Gary Pepper Girl told us. “Define your brands personality, understand your target market, invest in a unique web design, research bloggers previous case studies of how they worked with brands - the list goes on! You don’t need to work harder, just smarter.”
Say what you want about her slightly scratch-your-head moniker, – we shamefully asked the whole “Who is Gary Pepper?” question when we caught up with Warne in Florence – but this girl has got it down pact. Cupcakes & Cashmere? Fashion Toast? Peace Love Shea? The Coveteur? Tomatoe, to-mah-toe? You get the point; you can’t judge a book by its cover. When Warne launched her E-Bay store, Gary Pepper Vintage, she seemingly started a blog to connect with her customers. It’s one of those enviable work-hard-‘til-you-make-it stories – she busted her butt balancing a full-time job, studies and two internships at Grazia and Harper’s Bazaar Australia while working on this strictly as a passion project. Fast-forward a short while later to when she was being whisked away by Louis Vuitton for a project in Shanghai, shooting the cover of Miss Vogue Australia and being signed to IMG Talent Management as their first blogger… ever. “I’m definitely counting my blessings every day,” she confessed.
Warne is the girl you right-click, Save As a photo of when you see her on Style.com and the girl you want to dance the night away with at a party (which we totally did on the last night of LuisaViaRoma’s #Firenze4Ever!) We have to admit that upon meeting her, we were slightly taken aback by her oh-so-Aussie accent as she dresses the part of a poised Parisian – the kind that would run with the likes of some fancy French editor, Gaia Repossi or Caroline de Maigret. “I secretly wish I was a Parisian,” she joked. Does it sound like we have one of those embarrassing school-girl crushes? Meet her… then talk to us.