I met [snowboarder] Keir Dillon one night at a dinner where we had mutual friends. We really hit it off and when he told me about this idea of making his own headphones. The best part about the collaboration has been seeing the company built from the ground up: from the first sketched idea to seeing it on a shelf in an Apple store. We are a small company so we don’t have a huge marketing budget like other larger companies, so we have had to really work hard to get the product noticed.
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