Nevermind the houndstooth jackets and denim overalls for a second. If there was one thing we were especially transfixed on when Olivier Rousteing came out to take his final bow via Balmain's SS/14 livestream—those. cheekbones. Cue a little late-night Instagram lurking and after thumbing and double-tapping our way through his stream of selfies, we found ourselves with a brand new beauty icon on our hands.
So how does one obtain cheekbones à la Olivier (sans filters, that is)? To begin, we like a few dabs of a buildable concealer as a base that evens out the complexion—our favorites include Bobbi Brown, Benefit, and more recently, RMS Beauty's Un Coverup, a super airy, blendable, and even moisturizing concealer-foundation hybrid.
Once you've evened and sorted out your skintone, it's time to get down to business and carve out some serious cheekbones. Work in a powder or even liquid foundation slightly darker than your complexion riiight underneath the cheekbone, or where the hollows of your cheeks appear when you suck in. Follow that line and blend, blend, blend; we like using a slightly contoured powder brush for this. A bronzer sans shimmer works, too; just opt for one that errs slightly more on the side of brown than orange. We're partial to Kevyn Aucoin's The Sculpting Powder, Cover Fx Bronzer, or Tom Ford's Shade and Illuminate Palette.
You know how Rousteing always has that lit-from-within glow thing going on, even when posing next to the likes of Rosie Huntington-Whiteley or Joan Smalls? This is where we begin to bring out the highlighter big guns. You want something with finely-milled shimmer, rather than chunky specks of glitter. Try tapping a shimmery cream or liquid formula, like M.A.C.'s Lustre Drops or Illamasqua's Gleam Cream, along the very tops of cheekbones, the centre of your forehead, down the bridge of your nose and in the cupid's bow to illuminate. Prefer to go the powder route? Try dusting a touch of Laura Mercier's Mineral Illuminating Powder in the same spots. Now get out there and take your bow (or your Kardashian-flacked Instagram shot).