Some style obsessions just never go away. Think: those Balenciaga boots, the Fendi Baguette (in all its incarnations), leather skinnies... oh yeah, and the Olsens. Seriously. We've pretty much been fixated since the girls first made their break away from the whole It Takes Two twin comedy caper thing around 2008; but don't get it twisted, we saw every MK&A flick before then from the mystery adventures to Billboard Dad and everyone in between. And while we've resigned to the fact that nailing that whole signature "looks-vintage-but-is-really-next-season's-Proenza" slash "looks-off-the-runway-but-is-really-thrifted" mix is virtually impossible, we've been clinging to the idea that there is one facet of their look we can obtain for ourselves—that hair. And so who better to hit up than the man behind the manes: Mark Townsend (who you may also know as the one wielding the scissors behind J. Law's crop)?
...On first meeting the girls:
"I met Ashley and Mary-Kate on a Teen Vogue photo shoot in 2002 when they were 16. I was so incredibly nervous that I barely said a word while we were working, but by the end of the day I agreed to go on a three month film shoot with them in Toronto."
...on getting MK's go-to look (you're welcome):
"Lately Mary-Kate has been into wearing her hair up in a top knot or in a low ponytail which I couldn't love more on her, and we keep as much of her natural texture and wave as possible. I usually add a few drops of Dove Nourishing Oils Anti-Frizz Serum to her hair and let it dry naturally. [I then] spray dry shampoo on the roots for volume and texture and I'll use a one-inch curler to touch up any waves that aren't falling into place. Her biggest rule: no more than 5 hairpins ever and I MOSTLY stick to that!"
...More of an Ashley? Townsend filled us in her on her look, too:
"Ashley has been letting her hair grow for a couple of years now. I just 'dust' off the ends every eight months or so, but I do it while blowdrying her hair so she doesn't see the scissors! Ashley has been into wearing her hair down lately, which thrills me because it's so long and beautiful. Ashley really takes great care of her hair so I don't need to use a lot of products in it.
"I always start by spraying Dove Nourishing Oil Care Detangler on her wet hair and blow dry with a round brush. I always use Spornette mixed bristle brushes - they are the absolute best. I am OBSESSED with the new Harry Josh Protools blow dryer - best one out there! Then, I loosely pin her hair into a low bun and let it set while she has make-up done. When I take out the bun, she has these great bends in her hair. I then spray Dove Dry shampoo on the roots and massage it in to create that amazing 'second day' texture in her hair."
...on their personal style:
"They have such amazing style, it is so inspiring. And it so personal. They don't follow trends (they are usually setting them) so they do what works best for them, what looks best on them and it's the same with their hair."
...On that signature 'I-slept-in-and-just-woke-up-wearing-a-Fendi-fur-chubby-and-hair-like-this' texture:
"Everything I know about hair texture I learned from Mary-Kate and Ashley, or more appropriately, I have such an incredible appreciation of hair texture because of them. They are blessed with having great texture and natural wave in their hair so we don't have to spend a lot of time to get that perfectly tousled look. The biggest secret is the dry shampoo - it gives the hair such amazing texture."
...on the DIY product they can't live without:
"They have been going to Lorri Godard-Clarke for hair color for years! I think since they were 13 or 14-years-old and she takes great care of their hair. I recently made up a conditioner for the girls to take with them on their vacations and told them to put it in their hair before swimming and while in the sun; it was coconut oil, almond oil, jojoba oil, and vitamin E. !ll things I picked up at the health food store! When they got back, they both asked me for more and I could feel a huge difference in their hair. They use it a couple times a week and leave it in for up to an hour."