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Sharon Ainsberg

Sharon Ainsberg

Co-Founder, SHO + Company Inc. New York

Sharon Ainsberg is co-founder of SHO + Company, a bi-coastal fashion, lifestyle and entertainment agency specializing in celebrity and influencer integration for global brands. Her closet is mindblowing. Not only did ONE of The Coveteur members dash directly to the Isabel Marant store after seeing her kicks (we're not telling you which one), but she loves to paddle board. Her apartment is adorned with photos of Iggy Pop (she cast him in the John Varvatos campaign), and she’s the proud owner of a one-of-a-kind Thomas Wylde bag (it helps if you're friends with the designer, non?). She loves a designer collab (especially a Target one), and has an amazing bookshelf, which she thanks her parents for. " I am really fortunate that my parents made sure that from a young age I began stocking a little library of what they considered to be lifelong classics. Thankfully, I am committed to reading books regularly now since my apartment is the host for a monthly bookclub with a group of colleagues.” While her house may be a carefree zone, and pretty much anything goes, there's one rule that she abides by (so much so that these little words of wisdom are found in a needlepoint framed right above her toilet): "PLEASE DON'T DO COKE IN THE BATHROOM". Amen Ainsberg...show 'em who is boss.

LOVE that little red windbreaker! It reminds me of something Farah Fawcett would have worn on Charlie’s Angels. I really love when designers collaborate. It inspires invention and fun.

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Jacket, Proenza Schouler x Target; Shoes, Manolo Blahnik x Thakoon

Oh my. This is Finca, photographed by Richard Phibbs. This is my dear biz partner Allison’s dog. I believe I am written into Allison’s will as the Godmother—should Allison meet with an unfortunate accident, Finca is mine. I love a great chunky link silver bracelet… good statement piece. That was a gift from a Dutch designer.

Read More

Shoes, Isabel Marant

This may be the most incredible gift I have ever received. It was a housewarming gift from another important BFF, Leslie. She commissioned our friend Spencer Kayden to do it for me who does these hilarious, highly inappropriate needlepoints. My guests die laughing when they use my bathroom. That beaded and embroidered bag was my Grandma Sarah’s and is incredibly old-I think it dates back to the 20’s or 30’s.

Read More

Bag, Vintage from Grandma Sarah

My bedroom makes me feel so at home! I really love the space and the colors are very calming. I actually made that big pillow—it’s made from a scarf. I like to collect vintage scarves and make them into pillows. I have several of them in my home and they make a very personal and unique gift for friends too since they are all one-of-a-kind.

Read More

Boots, Maison Martin Margiela; Bag, Balenciaga

I like to have little things around my house that are unique and add some personality and color. I found the wicker carafe and orange vase at a yard sale in Montauk. My dear friends Samer and Lisa gave me that amazing brass anchor candleholder and candle.

Read More

Necklace, Made Her Think

These shoes were calling my name at the very first Fashion’s Night Out in NY. I think I actually started hyperventilating when I tried them on. They are about six inches high but I kid you not, astonishingly stable and comfortable.

Read More

Shoes, Burberry Prorsum

These python pumps are like Saturday Night Fever-meets-Barbie’s Townhouse cocktail party, 1974. I am such a fan of Proenza Schouler. The boys truly understand construction, fit and materials. Their dresses are incredibly sexy and the finish on the tailoring is always to perfection.

Read More

Shoes, Proenza Schouler

My favorite thing is the mix of materials using an all nude palette: velvet, suede with a patent heel.

Read More

Shoes, Gucci

This will go down as one of the most special handbags I own or will probably ever own. It’s one-of-a-kind and was a birthday gift from designer Paula Thomas of Thomas Wylde. Paula is so generous and I am so lucky to have a few key pieces of hers, especially the bags. As far as I am concerned, Paula invented rocker chic for the new millennium.

Read More

Bag, Custom Thomas Wylde

A picture of me with John Varvatos, Iggy Pop and Stephen Niedzwiecki on set for JV’s FW07 ad campaign. A press shot of my mother for her performance at Carnegie Hall; the final Iggy Pop shot framed and signed (along with the other one) by Danny Clinch; a framed memorial ad that Columbia Records ran in Billboard the week after Jeff Buckley died.

Read More

Tank Top, Tracy Feith x Target; Pants, Isabel Marant; Vest, Vintage; Shoes, Isabel Marant; Necklace, Temperley London

This clutch was a birthday gift from my BFF Gwen! I love a good dose of animal prints—worn the right way. I also think an envelope style clutch is so sexy, so astute. It’s atop an original Franco Albini ottoman that I found at a yard sale in Lambertville, NJ… for... wait for it... $20.

Read More

Clutch, Yves Saint Laurent

One of my favorite stores in NY is No. 6. I think they do a beautiful edit of their own designs, mixed with some vintage and more obscure designers. I love this dress—I got it years and years ago and it has been my perfect dress for summer weddings—it never goes out of style—so easy, fluid and is such a gorgeous color.

Read More

Dress, Marc by Marc Jacobs; Boots, No. 6; Shoes, CHANEL

This picture represents two great sample sale finds! I love this tweed cropped jacket and the cobalt blue python heels are a showstopper. The gold flower pin is from the 1950’s and was my mom’s—she had great accessories and lots and lots of shoes. Explains a lot about me!

Read More

Jacket, Derek Lam; Shoes, Proenza Schouler; Pin, Vintage

I had to have those shoes. They’re so Mad Men on steroids. I have not even worn them yet but they look amazing with this black Rochas micro-floral crepe dress I have… so I am waiting for the right occasion.

Read More

Shoes, Yves Saint Laurent

Leave it to Alice Temperley to take a simple knit tank dress and turn it into snap-studded gem. I find it so wearable because Alice is a master at blending rock & roll with romance.

Read More

Dress, Temperley London

I actually painted these myself! That was an incredibly satisfying home DIY project I did…so fun. The wetsuit is a must for my paddleboarding hobby, something I spend my summers in Montauk doing with obsessive regularity.

Read More

Wetsuit, O’Neill

I love everything about these shoes: the wide cone heel, the 2” height, the sexy ankle strap. Violet is such an easy, happy color and I think purple looks good on so many different skin tones. It also mixes beautifully with brights as well as earthy hues such as grey, taupe, brown or putty.

Read More

Shoes, Chloé

I am really fortunate that my parents made sure that from a young age I began stocking a little library of what they considered to be lifelong classics. Thankfully, I am committed to reading books regularly now since my apartment is the host for a monthly book club with a group of colleagues! The gold necklaces are very important to me—both were my mom’s—that pendant on the left has three keys with the words 'Love' 'Health' 'Wealth' inside them.

Read More

Necklaces, Vintage from Mother

I found this spike necklace in a shop where I tend to find a lot of my jewelry… I think it’s from the 80’s. These magnifier necklaces are ostensibly used by Chasidic rabbis and also were used during Victorian times when people read by candlelight. I happened upon this one randomly in a vintage furniture store for only $30! The candlesticks are from a cool vintage furniture store in Buck’s County, PA.

Read More

Necklaces, Vintage

I really freaked out over these boots… I love the color and the distressed leather. And the buckles really toughen them up. That crystal necklace is sensational! It was a birthday gift from my dear friend Lyle.

Read More

Boots, Doc Martens; Necklace, Vera Wang

My dad’s wife Joyce bestowed upon me the most incredible collection of vintage leather gloves. My mouth fell to the floor when she showed them to me. She knows that I am an accessories addict, so I think she felt that I would have a real appreciation for such a gift and get good use out of them (and boy, was she ever right). In the middle is my large men’s Cape Cod watch. I go crazy for Hermès watches and leather bracelets.

Read More

Gloves, Vintage; Watch, Hermès; Ring, David Yurman

LOVE that little red windbreaker! It reminds me of something Farah Fawcett would have worn on Charlie’s Angels. I really love when designers collaborate. It inspires invention and fun. Jacket, Proenza Schouler x Target; Shoes, Manolo Blahnik x Thakoon

Oh my. This is Finca, photographed by Richard Phibbs. This is my dear biz partner Allison’s dog. I believe I am written into Allison’s will as the Godmother—should Allison meet with an unfortunate accident, Finca is mine. I love a great chunky link silver bracelet… good statement piece. That was a gift from a Dutch designer. Shoes, Isabel Marant

This may be the most incredible gift I have ever received. It was a housewarming gift from another important BFF, Leslie. She commissioned our friend Spencer Kayden to do it for me who does these hilarious, highly inappropriate needlepoints. My guests die laughing when they use my bathroom. That beaded and embroidered bag was my Grandma Sarah’s and is incredibly old-I think it dates back to the 20’s or 30’s. Bag, Vintage from Grandma Sarah

My bedroom makes me feel so at home! I really love the space and the colors are very calming. I actually made that big pillow—it’s made from a scarf. I like to collect vintage scarves and make them into pillows. I have several of them in my home and they make a very personal and unique gift for friends too since they are all one-of-a-kind. Boots, Maison Martin Margiela; Bag, Balenciaga

I like to have little things around my house that are unique and add some personality and color. I found the wicker carafe and orange vase at a yard sale in Montauk. My dear friends Samer and Lisa gave me that amazing brass anchor candleholder and candle. Necklace, Made Her Think

These shoes were calling my name at the very first Fashion’s Night Out in NY. I think I actually started hyperventilating when I tried them on. They are about six inches high but I kid you not, astonishingly stable and comfortable. Shoes, Burberry Prorsum

These python pumps are like Saturday Night Fever-meets-Barbie’s Townhouse cocktail party, 1974. I am such a fan of Proenza Schouler. The boys truly understand construction, fit and materials. Their dresses are incredibly sexy and the finish on the tailoring is always to perfection. Shoes, Proenza Schouler

My favorite thing is the mix of materials using an all nude palette: velvet, suede with a patent heel. Shoes, Gucci

This will go down as one of the most special handbags I own or will probably ever own. It’s one-of-a-kind and was a birthday gift from designer Paula Thomas of Thomas Wylde. Paula is so generous and I am so lucky to have a few key pieces of hers, especially the bags. As far as I am concerned, Paula invented rocker chic for the new millennium. Bag, Custom Thomas Wylde

A picture of me with John Varvatos, Iggy Pop and Stephen Niedzwiecki on set for JV’s FW07 ad campaign. A press shot of my mother for her performance at Carnegie Hall; the final Iggy Pop shot framed and signed (along with the other one) by Danny Clinch; a framed memorial ad that Columbia Records ran in Billboard the week after Jeff Buckley died. Tank Top, Tracy Feith x Target; Pants, Isabel Marant; Vest, Vintage; Shoes, Isabel Marant; Necklace, Temperley London

This clutch was a birthday gift from my BFF Gwen! I love a good dose of animal prints—worn the right way. I also think an envelope style clutch is so sexy, so astute. It’s atop an original Franco Albini ottoman that I found at a yard sale in Lambertville, NJ… for... wait for it... $20. Clutch, Yves Saint Laurent

One of my favorite stores in NY is No. 6. I think they do a beautiful edit of their own designs, mixed with some vintage and more obscure designers. I love this dress—I got it years and years ago and it has been my perfect dress for summer weddings—it never goes out of style—so easy, fluid and is such a gorgeous color. Dress, Marc by Marc Jacobs; Boots, No. 6; Shoes, CHANEL

This picture represents two great sample sale finds! I love this tweed cropped jacket and the cobalt blue python heels are a showstopper. The gold flower pin is from the 1950’s and was my mom’s—she had great accessories and lots and lots of shoes. Explains a lot about me! Jacket, Derek Lam; Shoes, Proenza Schouler; Pin, Vintage

I had to have those shoes. They’re so Mad Men on steroids. I have not even worn them yet but they look amazing with this black Rochas micro-floral crepe dress I have… so I am waiting for the right occasion. Shoes, Yves Saint Laurent

Leave it to Alice Temperley to take a simple knit tank dress and turn it into snap-studded gem. I find it so wearable because Alice is a master at blending rock & roll with romance. Dress, Temperley London

I actually painted these myself! That was an incredibly satisfying home DIY project I did…so fun. The wetsuit is a must for my paddleboarding hobby, something I spend my summers in Montauk doing with obsessive regularity. Wetsuit, O’Neill

I love everything about these shoes: the wide cone heel, the 2” height, the sexy ankle strap. Violet is such an easy, happy color and I think purple looks good on so many different skin tones. It also mixes beautifully with brights as well as earthy hues such as grey, taupe, brown or putty. Shoes, Chloé

I am really fortunate that my parents made sure that from a young age I began stocking a little library of what they considered to be lifelong classics. Thankfully, I am committed to reading books regularly now since my apartment is the host for a monthly book club with a group of colleagues! The gold necklaces are very important to me—both were my mom’s—that pendant on the left has three keys with the words 'Love' 'Health' 'Wealth' inside them. Necklaces, Vintage from Mother

I found this spike necklace in a shop where I tend to find a lot of my jewelry… I think it’s from the 80’s. These magnifier necklaces are ostensibly used by Chasidic rabbis and also were used during Victorian times when people read by candlelight. I happened upon this one randomly in a vintage furniture store for only $30! The candlesticks are from a cool vintage furniture store in Buck’s County, PA. Necklaces, Vintage

I really freaked out over these boots… I love the color and the distressed leather. And the buckles really toughen them up. That crystal necklace is sensational! It was a birthday gift from my dear friend Lyle. Boots, Doc Martens; Necklace, Vera Wang

My dad’s wife Joyce bestowed upon me the most incredible collection of vintage leather gloves. My mouth fell to the floor when she showed them to me. She knows that I am an accessories addict, so I think she felt that I would have a real appreciation for such a gift and get good use out of them (and boy, was she ever right). In the middle is my large men’s Cape Cod watch. I go crazy for Hermès watches and leather bracelets. Gloves, Vintage; Watch, Hermès; Ring, David Yurman