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Shoemint

Rachel Bilson & Nicole Chavez; Designers, ShoeMint.  Los Angeles

Rachel Bilson and her celeb stylist-turned-business partner Nicole Chavez share a one-track mind. After all, they’re “in each others' lives every minute of the day,” Chavez tells us—and have been since the good ol’ days of The O.C.(R.I.P). As co-designers of ShoeMint, the monthly membership shoe program, the two work together harmoniously to create super cool soles that come straight to your doorstep. “The ShoeMint girl is every girl. Bilson, on the other hand, feels it’s a bit more utilitarian: “The ShoeMint girl is every girl. We really design for every woman; that is the biggest thing we strive for.” Views aside, the girls share a passion for fancy footwear and, as Bilson puts it, “a similar style aesthetic.” We spent the day on set at Smashbox Studios in L.A. with Bilson, Chavez, Yu Tsai (and his adorable dog, Soy!) and the entire ShoeMint crew, while they shot the Fall 2013 lookbook. While the team snapped Polaroids, we documented behind-the-scenes as the girls got pretty and primped and then Coveteur’d the collection. We had a blast catching up with Bilson and Chavez (already a Cov alum) and even played a little lightening round Q&A. Before we knew it, we heard the magic words “That’s a wrap!” and rolled out in our red Mustang convertible… we got a sweet deal at the rental place.








Nicole and I have such a similar style aesthetic. Our process is very interactive. We use tear sheets from magazines, images from movies, pictures of stylish girls on the street, and our own closets to create!'

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Shoes, ShoeMint

 

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Dress, Suno

In my own life I am a flats girl all the way, and in my go out life I am a heels only girl. Since I'm a shorty I need the height when I have to go somewhere and look presentable.'

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Shoes, ShoeMint

 

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Navy Shirt, Isabel Marant; Printed Top, Derek Lam; Shoes, ShoeMint

'My favourite shoe is probably the Esther bootie: it comes in three colours and it is a great everyday go-to boot! The best part about ankle boots is that they can be worn all year long! Pair the black or taupe with a maxi skirt and a loose tank for a gorgeous boho look or team the leopard up with short black shorts for a night out.' 

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Boots, ShoeMint

This shoot is all about the shoes, so we did full head to toe looks that always start with the shoes.'

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Top, Tibi; Necklace, MR x Dannijo

 

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Shoe, ShoeMint

 

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Dress, Suno

My beauty essentials are: Rodin face oil, Eye Q makeup remover pads, T.LeClerc Eau de Teint foundation, Nars lip pencil in Baroque, YSL blush touche blush fard a jous, Armani eye pencil # 12, Sud Pacifique in vanilla coco and Keihls Argan Dry Oil.'

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'Soy [the dog] is the best model, she shows us all up!' 

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I am a huge fan of Kate Somerville's gentle exfoliate scrub. I wash my face very night with it, and since my skin is dry, it really works wonders! I also love my trusty Dr. Pepper lip smackers chap stick: great colour, great taste!'

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'I live in my: Chloe and Kathryn for nights on the town; Christina and Ally for running errands; Carol for work; Esther for everything because they're great for day to night.' 

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Shoes, ShoeMint

Nicole and I have such a similar style aesthetic. Our process is very interactive. We use tear sheets from magazines, images from movies, pictures of stylish girls on the street, and our own closets to create!' Shoes, ShoeMint

  Dress, Suno

In my own life I am a flats girl all the way, and in my go out life I am a heels only girl. Since I'm a shorty I need the height when I have to go somewhere and look presentable.' Shoes, ShoeMint

  Navy Shirt, Isabel Marant; Printed Top, Derek Lam; Shoes, ShoeMint

'My favourite shoe is probably the Esther bootie: it comes in three colours and it is a great everyday go-to boot! The best part about ankle boots is that they can be worn all year long! Pair the black or taupe with a maxi skirt and a loose tank for a gorgeous boho look or team the leopard up with short black shorts for a night out.'  Boots, ShoeMint

This shoot is all about the shoes, so we did full head to toe looks that always start with the shoes.' Top, Tibi; Necklace, MR x Dannijo

  Shoe, ShoeMint

  Dress, Suno

My beauty essentials are: Rodin face oil, Eye Q makeup remover pads, T.LeClerc Eau de Teint foundation, Nars lip pencil in Baroque, YSL blush touche blush fard a jous, Armani eye pencil # 12, Sud Pacifique in vanilla coco and Keihls Argan Dry Oil.'  

'Soy [the dog] is the best model, she shows us all up!'   

I am a huge fan of Kate Somerville's gentle exfoliate scrub. I wash my face very night with it, and since my skin is dry, it really works wonders! I also love my trusty Dr. Pepper lip smackers chap stick: great colour, great taste!'  

'I live in my: Chloe and Kathryn for nights on the town; Christina and Ally for running errands; Carol for work; Esther for everything because they're great for day to night.' 

  Shoes, ShoeMint