Blame it on the residual effects of the 1-2-3 step regimes of the late '90s and early aughts, but we kind of resent being told what to do, and in what order, when it comes to our skincare. You know—numerical bottles, ... we're not naming any names (really, we're not); but you get the idea. And so when we came across the Somme Institute's five-step, cooly color-coded routine we were admittedly skeptical, if not a little, "ugh, as if!" about the whole thing. We seriously doubt we're alone in thinking the whole use-this-entire-plethora-of-products things is a ploy to get us to plonk down our pennies. But that's where, to embrace the kind of informercial-y beauty-speak we just bashed moments earlier, we were wrong.
Since the late '90s (a.k.a. when some of you were mere tots n' tykes), lead researcher Simon Erani and his team have been developing the line's patented MDT5™ technology—that's Molecular Dispersion Technology 5—and tracking its results via Ultra Violet photography of its test subjects. Over time, the team has discovered that while those potions and lotions may make your mug look better temporarily, Somme's MDT5™ technology means that it's products penetrate your skin for both gradual and instant gratification that lasts. As Erani explained over the phone to us from his New York office, MDT5's vitamins (A, C, E, B3, B5) are actually engineered to penetrate skin, rather than allowing them to simply sit on top of your skin without making much of a difference. That means hundreds, and in the long term, thousands of dollars down the drain. And while Erani was quick to clarify that while in no way was this the consumer's fault, he wasn't shy about calling into question the 'clinical trials' touted by other big skincare brands... but we'll get to that, um, another time. The emphasis on vitamins and generally being good to your skin also means that Erani has patients of all ages, spanning from Beliebers to octogenarians, all on one regime.
As much as it pains us to sound like shill-y, there must just be something to this whole regime thing. While we did admittedly sneak in doses of our usual oil cleanser, as well as a few sessions with our Clarisonic (which Erani does give the thumbs up, when used in moderation) and may have thrown a few different masques into the max here and there; we do have to confess that otherwise, we're complete converts. The real stars of the system, Transport, Serum, and A-Bomb (which faintly smells like banana pudding, FYI), have become our nightly go-tos, and should you too feel cynical, we urge you to at the very least give these a try. The AHA-infused Transport gently exfoliates, unclogs pores and gradually undoes discolouration all in one swipe, while the double dose of Serum and A-Bomb left us feeling deeply hydrated—bouncy, even. And, after a few weeks or so, we began to notice real, marked difference—those light red marks left behind by impatient zit-picking had faded, our skin tone was actually even, and our complexion had simply, for lack of a better word, chilled considerably. What can we say? We're crossing back over to the throughly regimented side.
Still feeling slightly skeptical? Allow us to sweeten the deal a little then. Enter the code COVETEUR (kind of easy to remember, right?) for 15% off all things Somme Institute at check-out. You can thank us later, swear.