Jewelry, Unknown Designers
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Sophia Rossi
Co-Founder of HelloGiggles. Los Angeles
It’s hard to describe the wonders of Sophia Rossi—and to be honest, the only way to do so is to geek out about why Sofifii (her nickname and popular Twitter handle) simply rocks. So excuse us if we’re a little excited because quite frankly—well, we are. As one of the co-founders of HelloGiggles (alongside Zooey Deschanel and Molly McAleer), Rossi runs with quite the crew of Coveteurs and Cov-faves like Kelly Sawyer, Nicole Richie, Simone Harouche, Jen Atkin, Sara Riff, Mindy Kaling and Lena Dunham. And if you haven’t checked out her wonderful website: a) you’re missing out and b) it's the equivalent of Funny or Die, but for girls... and better! Plus, all content inside her digital is lady-friendly, like ‘Which Golden Girl Are You’ and our personal favourite, ‘Nails of the Day’. She began her career as a producer on the set of The Hills alongside pal and Cov-alum Lauren Conrad (and then on The City with Whitney Port in the same role), but soon realized she wanted to do something on her own. Fast forward and HelloGiggles was born! Her L.A. pad was a trip down memory lane with shelves upon shelves of Nancy Drew and Sweet Valley High books adorning her apartment. Like our 13-year-old selves, she also maintains a shrine to her idol, Judy Blume, who—thanks to HelloGiggles—she had the chance to meet. While digging through her closets (lots of flirty floral dresses, thick framed sunnies, and some very impressive collectible kicks), she threw on a pair of her loafers, jumped on her new mint green bike, and let Jake snap away. It’s quite clear, it’s Sofifii’s world; we’re just living in it.
Cook a lot? I am really good at ordering in.
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Dress, Vintage; Shoes, ShoeMint
I upholstered that dresser myself!
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Shoes, Supra; Bag, CHANEL
Shoes, Supra x Samantha Ronson
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Shoes, Nike; Bag, Cambridge Satchel Company
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Dress, Michael Kors; Shoes, Stella McCartney
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Earrings, House of Harlow
Shoes, Toms
Shoes, Toms
Pink Dress, Michael Kors; Yellow Top; Express; Bag, 3.1 Phillip Lim
Shoes, ShoeDazzle
Sandals, ShoeMint; Flats, House of Harlow
Dress, Versace; Shoes, Christian Louboutin
Mindy Kaling and I were set up on a friend date seven years ago by one of her co-workers from The Office—and we’ve been BFF ever since. I’m the more sensitive friend for sure. She’s a big fan of teasing me, out of love. There’s no one I could be happier for that her new show is out. I literally text her every day how proud I am of her and how much I love her. And she’ll write back, “I love you more. Vegan cupcakes later?”
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Shoe, Nike
I’m sort of a Build-a-Bear. I only wear Charlotte Ronson for Sephora makeup. The bronzer…I’m really into lipstick. Zooey’s Rimmel Mascara.
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Dress, Vintage
Dress, Vintage
I have all the Babysitters Club, Sweet Valley High, and Nancy Drew books; everything from kids to the special edition books, even the weird horror ones!
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Shoe, Supra
My partner, Zooey Deschanel, got this board game for me.
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Shoe, Supra
Dress, BCBGeneration; Shoes, ShoeMint; Bag, Alexander Wang
I knew Molly and Zooey separately and we wanted to do a Funny Or Die for girls. We decided the best thing to do would be to reach out to all of our friends and start getting submissions from everyone—and it became HelloGiggles.
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Shoes, Nike; Sunglasses, House of Harlow
Shirt, Unknown Designer
Shoes, Missoni x Target
My favorite author is Judy Blume!
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Shoes, ShoeDazzle
The photo-booth pictures are from my birthday and the HelloGiggles one-year anniversary.
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Dress, BCBGeneration; Sandals, Target x Missoni
I am friends with Mira and Brian, the owners of ShoeDazzle; they’re really inspiring.
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Shoes, ShoeDazzle
Mindy Kaling and I were set up on a friend date seven years ago by one of her co-workers from The Office—and we’ve been BFF ever since. I’m the more sensitive friend for sure. She’s a big fan of teasing me, out of love. There’s no one I could be happier for that her new show is out. I literally text her every day how proud I am of her and how much I love her. And she’ll write back, “I love you more. Vegan cupcakes later?” Shoe, Nike
