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The Market: The Russians Take Couture Week

The Russians rule the Paris streets.


By now, we're pretty well-acquainted with the frequently photographed Russian fash pack—namely, Miroslava Duma, Anya Ziourova, Elena Perminova, who we gave the TC treatment to with Salvatore Ferragamo on Fashion's Night Out, and designers Ulyana Sergeenko and Vika Gazinskaya (stay tuned!)

Thanks in part to the watchful lens of Tommy Ton, their style has resonated with us because they manage to make outrageous pieces look unbelievably wearable, while still maintaining a certain playfulness that keeps their look far from calculated. If Anna Dello Russo can be counted on for her over-the-top theatricality, playing on fantasy fashion at it's most extreme, these girls are the ones we look to for a more (slightly!) grounded, yet still experimental approach to style.

“Streetstyle photographers look for prints. They look for some crazy shoes and they look for some chic/huge necklaces,” Duma revealed. (Note to self: overpack the above for fashion week!)

“The streetstyle photographers are now quite spoiled but in a good way with attention,” Ziourova told us. “Now you really need to impress the photographer because people like Anna Dello Russo raised the bar to be so extravagant. I feel like people started dressing a little bit more towards the extravagant and the look-at-me style. I think it’s about being bold and out there.”

But style comes so naturally for these girls, which is precisely our fascination. And, yet, they put little/no thought into it… or so Ziourova claims. “I never plan what I wear; I just throw it on when I need to go out,” she said. “I wish I had more time to take care of my outfits, but I think I’m doing okay; I just follow my instincts and dress how I feel that day.”

And while the group kind of became most notably cemented as a thing last September during the spring shows, their presence was equally palpable at the recent couture shows. The snow and sleet of Paris called for plenty of serious statement outerwear and dramatic headwear with ornate details. Let this serve as a precursor to fashion month, where the girls will be sure to be bringing their A-game next.

Shop the Story

  • russians do couture Rachel Zoe Fox Trim Knit Cap $400.00 -SHOP-
  • russians do couture Michael Michael Kors Chain-trimmed cotton-blend cardigan $195.00 -SHOP-
  • russians do couture Clare Vivier Fold Over Suede Clutch $109.20 -SHOP-
  • russians do couture Milly Lace Coat $495.00 -SHOP-
  • russians do couture Tibi Silk-Faille Skirt $525.00 -SHOP-
  • russians do couture J. Crew Crystal Color Mix gold-plated glass stone Necklace $128.00 -SHOP-
  • russians do couture Miu Miu Emroidered slipper style loafers with embellished heel $455.00 -SHOP-
  • russians do couture Kenneth Jay Lane Gold-plated cabochon clip earrings $155.00 -SHOP-
  • russians do couture Burberry London Classic Trench $1995.89 -SHOP-
  • russians do couture Diane Von Furstenberg Lips embellished leather clutch $245.00 -SHOP-
  • russians do couture Sam Edelman Empire Suede Boots $157.50 -SHOP-
  • russians do couture ASOS Glamourous Cardigan in Metallic Baroque $70.82 -SHOP-

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